Wednesday, 31 July 2013 14:16

Optus delivers mobile to Lake Cathie

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The New South Wales town of Lake Cathie, in the state’s mid-north coast region, now has dedicated mobile coverage for the first time with the switching on of Optus services for the area.

Optus built a new mobile tower in the town in response to approaches made by the local community and the Lake Cathie Progress Association to provide permanent mobile coverage solutions for the area.  

“Optus’ new tower is a very welcome development in town. Lake Cathie has notoriously been a coverage black spot, with many businesses and residents still reliant on dial-up internet connections as they struggled with access to reliable mobile coverage,” said Jack Jones, secretary of the Lake Cathie Progress Association.

“Businesses can now operate much more flexibly, while local residents can now stay connected with their loved ones when they’re out and about.”

In conjunction with the Lake Cathie Progress Association, Optus recently held an information day at the Lake Cathie Community Hall to demonstrate the mobile plans and devices now available to locals, as well as provide trial phones and mobile broadband modems so that businesses and residents can test the services at home and work to ensure it meets their needs.

“As we continue to enhance our customers’ experience by expanding the Optus mobile network across Australia, we’ve seen first-hand how important it is for many regional communities to have access to reliable mobile coverage,” said Andrew Smith, Vice President of Mobile Radio Engineering at Optus.

“Optus is excited to extend its commitment of telecommunications choice and competition, by providing Lake Cathie with its first dedicated mobile tower to deliver reliable coverage for the first time.

"We’re looking forward to hearing the feedback from businesses and residents in the area as they tweet, Facebook, email or call us about their network experience in the near future.”

Smith said that since 2009, Optus had invested more than $1.8 billion in its mobile network, and through expansion in metro and regional areas of Australia, the Optus mobile network now reached more than 98% of the Australian population for voice and data.

Smith also said that Optus had delivered dedicated mobile coverage for the first time in many regional areas including Corny Point and Tickera in South Australia, Kyalite, Woodstock, Pilliga, Gwabegar, Willawarrin and Wyangala in New South Wales,  Dingo Beach and Turkey Beach in Queensland, Goroke, Harrow and McLaughlin’s Beach in Victoria, Southport in Tasmania, and Woodanilling in Western Australia.

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Peter Dinham

Peter Dinham is a co-founder of iTWire and a 35-year veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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