Monday, 07 November 2016 13:10

OPPOtunity for Officeworks


OPPO has over the past few years gone from relative obsurity to the largest supplier in its Chinese market, and it sits globally in fourth place. With its sibling vivo, the BBK group has finally eclipsed Apple globally in volume stakes. Which is a long way to say that it makes what people want and prices they can afford.

OPPO Australia has signed a national retail agreement with Australia’s leading office products supplier, Officeworks, to expand the brand in in Australia.

Officeworks 160 stores will stock OPPO smartphones nationwide, including its popular F1s (A$348), R9 (A$549) and R9 Plus (A$629). The phones will also be available online.

“Officeworks is one of Australia’s most respected retailers, so we’re delighted to be working with it. We’re still a relatively young player in the Australian market, so it just goes to show there is a real appetite among consumers for our premium yet affordable smartphones,” said Michael Tran, CMO at OPPO Australia.

Officeworks National Merchandise Manager Toby Watson is excited about the partnership and being able to offer more choice to customers. “Our aim is to provide Australians with the widest range of office products and solutions for home, business and education needs. We’re delighted to partner with OPPO and add its premium devices to our growing portfolio of mobility solutions.”

iTWire has been following OPPO and seen amazing growth since its Australian launch in late 2014. It has reviews of the three models below.

OPPO F1s – a good all-round phablet (review)

OPPO R9 – a prestige phone without the price tag (review)

OPPO R9 Plus is a phabulous phablet (review)

All three are class leading and have amongst the highest satisfaction and lowest issue rates of any smartphone sold here along with excellent local support. They are also sold via Optus, JB Hi-Fi, and OPPO online.


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Ray Shaw

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Ray Shaw  has a passion for IT ever since building his first computer in 1980. He is a qualified journalist, hosted a consumer IT based radio program on ABC radio for 10 years, has developed world leading software for the events industry and is smart enough to no longer own a retail computer store!



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