Monday, 08 March 2021 07:25

OPPO becomes top smartphone brand in China in January

By
OPPO becomes top smartphone brand in China in January Supplied

OPPO, one of three smartphone brands owned by giant B.B.K. Electronics, has become the number one smartphone brand in China for the first time, the technology analyst firm Counterpoint Research says, adding that this was achieved in January. OPPO was also the top 5G brand in the sub-US$600 (A$780) price segment.

In a statement authored by senior analyst Varun Mishra, Counterpoint said OPPO's market share had touched 21% in January, with its sales growing 33% month-on-month and 26% year-on-year.

OPPO was followed by its stablemate vivo (20%) and Huawei, Apple and Xiaomi (all taking 16%), the company said. B.B.K. also owns the OnePlus brand, while it has a share in another fast-growing brand, realme.

Mishra commented: "OPPO has been successfully able to reposition its product lines in 2020. The rebranding of the Reno series and launching a more capable device at a lower price point than its predecessor helped OPPO capture the affordable premium segment.

"The strong momentum of the A series in the mid segment strengthened the product portfolio for OPPO and it was able to cater to the 5G demand in China across a wide price band. This was further helped by the decline of Huawei.”

oppo rise

Mishra said Huawei, along with its budget brand Honor — which was sold in November — had been steadily losing share in the Chinese market due to component shortages as a result of American sanctions.

He pointed out that Huawei's inventory for key components had been decreasing. The company was unable to source parts for 5G models and had reduced the number of launches, Mishra said, adding that more than 65% of devices being currently sold in China were 5G-capable.

"To make the most of its depleting inventory of components, Huawei has shifted its focus more towards the premium segment, only selling products with higher margins," the statement said. "This has further left a gap in the mid segment of the market.

"Due to insufficient supplies, the distributors in China are also scaling down their Huawei operations and shifting to other brands. OPPO’s growth was in part also driven by Huawei’s decline, a trend that also benefitted Xiaomi and vivo.

reno4 reno5

"Xiaomi is benefitting the most from the decline in Huawei’s online share, while OPPO and vivo have been capturing the offline segment. At its peak, Huawei had more than 10,000 retail and experience stores across China. This number has been decreasing since Q4 2020."

Mishra said OPPO's Reno 5 series — the Reno 5, Reno 5 Pro and Reno 5 Pro+ — had been its top performer since a rebranding exercise.

Apart from having a better camera, screen, chipset, charging standards and 5G capability, the price of the Reno 5 was also lower than that of its predecessor.


Subscribe to ITWIRE UPDATE Newsletter here

GRAND OPENING OF THE ITWIRE SHOP

The much awaited iTWire Shop is now open to our readers.

Visit the iTWire Shop, a leading destination for stylish accessories, gear & gadgets, lifestyle products and everyday portable office essentials, drones, zoom lenses for smartphones, software and online training.

PLUS Big Brands include: Apple, Lenovo, LG, Samsung, Sennheiser and many more.

Products available for any country.

We hope you enjoy and find value in the much anticipated iTWire Shop.

ENTER THE SHOP NOW!

INTRODUCING ITWIRE TV

iTWire TV offers a unique value to the Tech Sector by providing a range of video interviews, news, views and reviews, and also provides the opportunity for vendors to promote your company and your marketing messages.

We work with you to develop the message and conduct the interview or product review in a safe and collaborative way. Unlike other Tech YouTube channels, we create a story around your message and post that on the homepage of ITWire, linking to your message.

In addition, your interview post message can be displayed in up to 7 different post displays on our the iTWire.com site to drive traffic and readers to your video content and downloads. This can be a significant Lead Generation opportunity for your business.

We also provide 3 videos in one recording/sitting if you require so that you have a series of videos to promote to your customers. Your sales team can add your emails to sales collateral and to the footer of their sales and marketing emails.

See the latest in Tech News, Views, Interviews, Reviews, Product Promos and Events. Plus funny videos from our readers and customers.

SEE WHAT'S ON ITWIRE TV NOW!

BACK TO HOME PAGE
Sam Varghese

Sam Varghese has been writing for iTWire since 2006, a year after the site came into existence. For nearly a decade thereafter, he wrote mostly about free and open source software, based on his own use of this genre of software. Since May 2016, he has been writing across many areas of technology. He has been a journalist for nearly 40 years in India (Indian Express and Deccan Herald), the UAE (Khaleej Times) and Australia (Daily Commercial News (now defunct) and The Age). His personal blog is titled Irregular Expression.

Share News tips for the iTWire Journalists? Your tip will be anonymous

WEBINARS ONLINE & ON-DEMAND

GUEST ARTICLES

VENDOR NEWS

Guest Opinion

Guest Interviews

Guest Reviews

Guest Research

Guest Research & Case Studies

Channel News

Comments