Monday, 18 June 2018 10:29

Nearly 60% Australians read news on smartphones: Reuters study Featured

By

Fifty-eight percent of those who consume news in Australia do so on their smartphones, the first time this percentage has overtaken the consumption on computers and tablets, according to the seventh annual Reuters Institute Digital News Report 2018.

The survey covered more than 74,000 people in 37 markets with 2026 people being interviewed in Australia. This report will only cover the Australian findings; the full report can be downloaded free here.

Advertising continued to shift online, with 50% of the total ad spend going to online platforms. Of this the majority went to Google and Facebook. The report also said there was an increase in mobile advertising, with ads on social media now a rival to TV ads when it came to affecting buying decisions.

reuters study

The report said two-thirds of news consumers continued to watch television news.

A significant uptick was recorded when it came to general trust in news, with the figure going up from 42% in 2017 to 50% in 2018.

But trust in social media for news was low at 24%, with the study authors commenting that this "possibly reflects a growing awareness of a distinction between quality journalism and ‘fake news’."

reuters study twoAs far as trust in brands went, ABC News scored 7.23 out of a possible maximum score of 10, with SBS News second at 7.1. The Australian Financial Review was third with a score of 6.86.

The report found that 20% of consumers now pay for their news, an increase of 7% over the previous report. In the rankings for paying for online news, Australia was fifth out of 37 countries polled.

The report also found that 30% of Australian consumers use an ad blocker, an increase of 6% over 2017. Country-wise, Australia was ranked 12th among 37 countries surveyed.

Eighty-two percent said that online sources, including social media, were their main news sources, up from 78% two years ago. The percentage using print fell from 38% in 2016 to 36% in 2018. Percentages for TV and social media were more or less unchanged.

Photo and graphics: courtesy Reuters

BUSINESS WORKS BETTER WITH WINDOWS 1O. MAKE THE SHIFT

You cannot afford to miss this Dell Webinar.

With Windows 7 support ending 14th January 2020, its time to start looking at your options.

This can have significant impacts on your organisation but also presents organisations with an opportunity to fundamentally rethink the way users work.

The Details

When: Thursday, September 26, 2019
Presenter: Dell Technologies
Location: Your Computer

Timezones

QLD, VIC, NSW, ACT & TAS: 11:00 am
SA, NT: 10:30 am
WA: 9:00 am NZ: 1:00 pm

Register and find out all the details you need to know below.

REGISTER!

ADVERTISE ON ITWIRE NEWS SITE & NEWSLETTER

iTWire can help you promote your company, services, and products.

Get more LEADS & MORE SALES

Advertise on the iTWire News Site / Website

Advertise in the iTWire UPDATE / Newsletter

Promote your message via iTWire Sponsored Content/News

Guest Opinion for Home Page exposure

Contact Andrew on 0412 390 000 or email [email protected]

OR CLICK HERE!

Sam Varghese

website statistics

Sam Varghese has been writing for iTWire since 2006, a year after the site came into existence. For nearly a decade thereafter, he wrote mostly about free and open source software, based on his own use of this genre of software. Since May 2016, he has been writing across many areas of technology. He has been a journalist for nearly 40 years in India (Indian Express and Deccan Herald), the UAE (Khaleej Times) and Australia (Daily Commercial News (now defunct) and The Age). His personal blog is titled Irregular Expression.

VENDOR NEWS & EVENTS

REVIEWS

Recent Comments