The mobile operating system trackerKantar Worldpanel ComTech said in its latest report, which took in figures up to the end of June, that about 7% of Australian consumers above the age of 16 were aware of 5G and its potential, while a further 34% had some level of understanding about the technology. These two segments totalled about 7.7 million.
On the Australian front, Kantar said there was little movement in the share of iOS or Android in the second quarter of the year, with iOS share growing 0.7 percentage points to 33% compared to the corresponding period a year ago. The iPhone XR was the top-seller, with a share of 7.3%.
"Exclusive promotions, good tariff deals, trade-in schemes and advertising have all played an important role in driving purchase for this model, which skews slightly towards females and ages under 25 and 35-49," the company said. "eighty-nine percent of iPhone XR owners are repeat Apple buyers, having previously owned another iPhone device."
Past experience was cited as a key purchase driver for those who bought the S10+ device, in addition to exclusive promotions, good tariff deals and cashback/voucher schemes, particularly among Telstra customers. More than two-thirds of the 5G-enabled model upgraded from the S10+.
Other brands which were doing well included OPPO which retained its position as the third on the table, grabbing 6.6% of Australian sales. Two models, the AX5 and the R17/R17 Pro, were its best-selling phones.
Google took 3.3% of the Australian market, putting it in fifth place, after Huawei/Honor which reached 5.7%. Most buyers of the Google Pixel were former Apple and Samsung users.