Thursday, 06 October 2016 15:16

LG takes advantage of Samsung's plight in India


Sporting teams are always advised to take advantage of their opponents when the latter are down. LG appears to have taken that lesson to heart in India.

The company sells a few million smartphones in the country of 1.2 billion but has always trailed far behind Samsung.

Now with its South Korean rival trying to literally put out multiple fires — the exploding Samsung Galaxy Note7 has practically become part of folklore — LG has chosen to strike at its rival as the Indian festival of Diwali approaches.

Diwali is the festival of lights and this year it falls on 30 October. It is the biggest festival of the year for Hindus who form about 80% of the population.

According to the Indian news channel NDTV, LG has been sending out text messages asking people to avoid Samsung's "exploding products" and its wares instead.

The message reads: "Heard the news of exploding products? At LG, our products go through multiple tests to ensure safety of our most valuable asset – YOU. Have a safe Diwali with LG."

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LG is not the only smartphone company to enjoy a dig at a rival who is down. In September, Motorola, which is owned by Lenovo, offered a free Incipio offGRID Power Pack with every Moto Z Droid purchase.

The package had a pithy quote: "At Moto, our priority is safety first. Unlike some manufacturers, we adhere to the highest standards in quality and testing of all our batteries."


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Sam Varghese

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Sam Varghese has been writing for iTWire since 2006, a year after the site came into existence. For nearly a decade thereafter, he wrote mostly about free and open source software, based on his own use of this genre of software. Since May 2016, he has been writing across many areas of technology. He has been a journalist for nearly 40 years in India (Indian Express and Deccan Herald), the UAE (Khaleej Times) and Australia (Daily Commercial News (now defunct) and The Age). His personal blog is titled Irregular Expression.



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