The question arises in the light of Optus deciding last week to highlight the fact that it had obtained the services of Hollywood actor and director Cuba Gooding Jr to direct an ad featuring the new iPhone models.
Gooding was involved in Optus' iPhone advertising in 2017 too.
Such advertising appears to be the equivalent of having the head of Toyota drive a particular model in order to demonstrate it to customers – in the hope that that would be more of a selling factor than having an ordinary mechanic drive the model for a demo.
Two recent articles run by iTWire have pointed to the fact that iPhone sales could indeed be on the wane.
In one case, the mobile comparison site WhistleOut claimed that the higher prices set for iPhone models released this year may be stifling sales in Australia.
And in a second story, a Goldman Sachs analyst warned that iPhone sales were seen to be slowing in China, with a 15% decline year-on-year.
So does Optus have any fears about slowing iPhone sales? Is that why it chose to splash out on Gooding again, in order to try and differentiate its iPhones from the rest of the bunch? Did Gooding's involvement last year result in a big sales spike?
The best way to find out was to go to the source. iTWire asked Optus about this yesterday and gave the telco about eight hours to respond. Alas, the company has not responded.