Tuesday, 19 January 2016 13:47

iBoss helps Better Life Mobile deliver mobile to disadvantaged Aussies


Telcommunications aggregation and business support platform iBoss has completed the fast-tracking of mobile service provider to the disadvantaged, Better Life Mobile, to market.

Completion of the project enables Better Life Mobile to deliver low-cost mobile phone plans to disadvantaged and low-income Australians.

Using the iBoss platform saved Better Life Mobile the expense of building their own order and service management platform to integrate with their billing platform and mobile network operator (MNO), enabling faster deployment to market for the mobile solution for disadvantaged Australians.

Better Life Mobile Co-founders Russel Barnes and Adrian Panozzo said that the iBoss platform was selected because it provides an “industry-proven service management platform for ordering and service management”.

“The iBoss platform acts as the integration link between Better Life Mobile's billing platform and the carrier’s own systems, fast-tracking the integration and deployment.  Additionally iBoss has successfully worked with the mobile carrier for several years and had a proven track-record of fast-tracking integration solutions to market.

“There was simply no other billing and enablement partner connected with our MNO provider that could have gotten a product to market as quickly and efficiently as iBoss.”

“By partnering with iBoss, Better Life Mobile had predictable CAPEX from the start as well as knowing what their ongoing OPEX will be,” says Rene Sugo, CEO of iBoss parent MNF Group.

Sugo said the mobile market in Australia is increasingly diversifying, with the entry of supermarket players and specialised start-ups including Better Life Mobile.  

According to iBoss, the proliferation of organisations from ‘non-Telco’ backgrounds is creating channel opportunities for mobile carriers, but also challenges around integration and deployment to market.  Carrier networks typically provide an access point for resellers, but no ready-to-use retail systems, so new entrants need to either build their own complete platforms – a big CAPEX barrier for most start-ups, or adapt their existing billing systems and find a way to integrate them to the carrier.

New organisations can choose to take up the full end-to-end BSS/OSS solution from iBoss, or use their own billing systems and link it to iBoss’ service management module.

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Peter Dinham

Peter Dinham - retired and is a "volunteer" writer for iTWire. He is a veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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