Completion of the project enables Better Life Mobile to deliver low-cost mobile phone plans to disadvantaged and low-income Australians.
Using the iBoss platform saved Better Life Mobile the expense of building their own order and service management platform to integrate with their billing platform and mobile network operator (MNO), enabling faster deployment to market for the mobile solution for disadvantaged Australians.
Better Life Mobile Co-founders Russel Barnes and Adrian Panozzo said that the iBoss platform was selected because it provides an “industry-proven service management platform for ordering and service management”.
“There was simply no other billing and enablement partner connected with our MNO provider that could have gotten a product to market as quickly and efficiently as iBoss.”
“By partnering with iBoss, Better Life Mobile had predictable CAPEX from the start as well as knowing what their ongoing OPEX will be,” says Rene Sugo, CEO of iBoss parent MNF Group.
Sugo said the mobile market in Australia is increasingly diversifying, with the entry of supermarket players and specialised start-ups including Better Life Mobile.
According to iBoss, the proliferation of organisations from ‘non-Telco’ backgrounds is creating channel opportunities for mobile carriers, but also challenges around integration and deployment to market. Carrier networks typically provide an access point for resellers, but no ready-to-use retail systems, so new entrants need to either build their own complete platforms – a big CAPEX barrier for most start-ups, or adapt their existing billing systems and find a way to integrate them to the carrier.
New organisations can choose to take up the full end-to-end BSS/OSS solution from iBoss, or use their own billing systems and link it to iBoss’ service management module.