Thursday, 16 June 2016 14:28

Huawei’s new P9 and Plus exceed expectations

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Huawei got it right with the new P9 and P9 Plus. It has shipped more than 2.6 million in the six weeks since release – 130% higher than the P8 launch last year.

It was first launched on 6 April in the UK, China, France and Finland. In China alone, it has more than five million online pre-orders! Australia is yet to see the P9/Plus – its launch is on 22 June with limited availability shortly after.

While the P9/Plus oozes flagship quality, it is the dual lens Leica camera that is gaining the most attention. International reviewers say it is vastly superior to the present iPhone 6S and just ahead of the universally recognised best smartphone camera, the Samsung S7. That is saying something!

Huawei collaborated with Leica Camera AG to create the P9’s and P9 Plus’s signature dual-lens camera, resulting in aesthetically-stunning devices that deliver amazing true-to-life colour pictures. The dual-lens camera takes smartphone photography to the next level.

Richard Yu, chief executive, Huawei Consumer Business Group, said: “Huawei is focused on creating premium devices that exhibit our dedication to flawless design and technological innovation. These high-end devices are attracting more fans than ever before, who want to use the latest and most innovative smartphone technology. When consumers around the world are lining up to be the first to buy Huawei’s flagship smartphones, as they have for the P9 and P9 Plus, it's clear the appeal of our devices is universal.”

Huawei’s consumer business group (smartphones, PC and tablets, wearables) is chuffed. In Q1, 2016 it sold 28.3 million handsets (mainly the Mate 8, P8, G8, and Nexus 6P, but it does also have a complete range of lower-cost handsets) making it the global number three with 8.5% of phone shipments.

Huawei is playing for high stakes as the other Chinese companies vie for top spots. It has adopted an elevated level of marketing and support for the P9 flagship. In Egypt, it was the major sponsor of the Fashion Festival in Cairo. Branded elements of Huawei and the P9 were seen throughout the event while P9 smartphones were also used by celebrities and models on-stage to take selfies, resulting in massive media attention.

In Hong Kong, Huawei collaborated with renowned photographer Water Poon and celebrity Simon Yam on the P9’s photo gallery at an outdoor bus shelter located at a prominent location, maximizing its reach to diverse audience. 

In Germany, the P9 has also received significant accolades, including: “Technology Award” from Hardware Luxx and “Recommendation Award” from Allround-PC.

iTWire has basic information on this amazing handset here and will be attending the launch and reviewing the phone shortly.


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Ray Shaw

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Ray Shaw ray@im.com.au  has a passion for IT ever since building his first computer in 1980. He is a qualified journalist, hosted a consumer IT based radio program on ABC radio for 10 years, has developed world leading software for the events industry and is smart enough to no longer own a retail computer store!

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