Wednesday, 03 December 2014 06:17

Here comes the iPhone 7 Featured


Just when you thought it was safe to go back into the Apple store, just as the iPhone 6 dust is settling, even before the Apple Watch starts shipping, the rumour mill – otherwise known as the press and analyst community – is talking about the iPhone 7.

Squeezed between the US Thanksgiving holiday and Christmas is a mad month where speculation and rumour is the chief currency of the day. Particularly regarding Apple.

The pundits and predictors in the US have come back from their Thanksgiving holidays all fired up about the next round of Apple smartphone releases. Tired out by their Black Friday and Cyber Monday shopping excesses, the digiteriat has nevertheless found the energy to form some sort of collective view on the release dates and likely feature sets of the iPhone 6S (yawn…) and the iPhone 7 (aaargh!)

It never ends, of course. Apple – and every other vendor – relies on a constant stream of new products to keep things ticking over. It is not exactly the planned obsolescence once so loved by the US car industry, but it is not far short.

New functionality, however trivial, must be added, and endowed with a quality that makes the possession of devices with these features mandatory, lest we be left behind. Never mind that the iPhone 4 is still a perfectly good phone with all that most users could ever need – it’s OLD!

So what are we in for from Apple? Putting aside for a moment that the Apple Watch, pre-announced and yet to ship, will be the most tangible news of early 2015, it seems that Apple will also ship a tweaked iPhone 6 called the – wait for it – iPhone 6S, at around the same time.

The 6S is the fruit (get it?) of Apple’s apparent halving of its product cycles. The 6S, launched less than six months after the 6 and 6 Plus, will not incorporate any major changes. The iPhone 7, the consensus is, will be released in September 2015. It will be major redesign, of the sort that once happened only every two years. What will it contain?

The rumours, which seem mostly to be traced back to a report in online newsletter the Stabley Times based on discussions with people in Apple’s supply chain, mostly centre around the reasons for Apple’s decision to accelerate its iPhone releases, rather than speculation on tech specs.

So, in the absence of such detail, let iTWire enlighten its readers on what the iPhone 7 will contain. It will be thinner and lighter, with a faster processor, new colours, and a premium price that will allow pricing of the 6 and 6 Plus to be lowered a little. It will have incremental improvements to battery life and a sharper screen.

There you have it – this prediction stuff isn’t so hard after all. Now, about the iPhone 8.

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Graeme Philipson

Graeme Philipson is senior associate editor at iTWire. He is one of Australia’s longest serving and most experienced IT journalists. He is author of the only definitive history of the Australian IT industry, ‘A Vision Splendid: The History of Australian Computing.’

He has been in the high tech industry for more than 30 years, most of that time as a market researcher, analyst and journalist. He was founding editor of MIS magazine, and is a former editor of Computerworld Australia. He was a research director for Gartner Asia Pacific and research manager for the Yankee Group Australia. He was a long time weekly IT columnist in The Age and The Sydney Morning Herald, and is a recipient of the Kester Award for lifetime achievement in IT journalism.

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