Wednesday, 26 August 2020 08:59

Global smartphone sales fell by a fifth in second quarter: Gartner

Global smartphone sales fell by a fifth in second quarter: Gartner Pixabay

Global sales of smartphones fell by a fifth (20.4%) in the second quarter of the year, the technology research firm Gartner says, adding that this meant only 295 million units were sold during the period.

Samsung, the top-seller for the quarter, saw the biggest drop in sales, while Apple experienced a quarter that was mostly flat, the firm said, adding that while Huawei's sales also fell year-on-year, its sales grew 27.4% quarter-on-quarter, making it equal with Samsung for the quarter.

Gartner said most major markets, apart from China, had some restrictions in place due to the coronavirus pandemic, and this had led to declining smartphone demand.

“The improved situation in China saw demand recovering quarter- over-quarter,” said Anshul Gupta, senior research director at Gartner. “Travel restrictions, retail closures and more prudent spending on non-essential products during the pandemic led to the second consecutive quarterly decline in smartphone sales this year.”

But even in China there was a fall, with only 94 million devices sold, a drop of 7%. India, the second biggest smartphone market, had the worst decline, with a drop of 46% in sales.

gartner 2q2020 global

Samsung's sales were down to 55 million units, a fall of 27.1% year-on-year. Said Gupta: “The COVID-19 pandemic continued to negatively affect Samsung’s performance in the second quarter of 2020. Demand for its flagship S Series smartphones did little to revive its smartphone sales globally.”

Gartner said Huawei's sales fell by 6.8% year-on-year with the company selling 54 million smartphones for the quarter. Gupta said Huawei’s performance in China helped it avoid a worse quarterly performance.

“Huawei extended its lead in China where it captured 42.6% of China’s smartphone market in the second quarter of 2020," he said. "Huawei put in place an aggressive product introduction and sales promotion in China, in particular, and benefitted from the strong support of communications services providers for its 5G smartphones.”

Apple did not have such a bad quarter compared to 2019, with sales of 38 million iPhones, a drop of just 0.4% year-on-year.

Annette Zimmermann, research vice-president at Gartner, said the company fared better in the quarter than most smartphone vendors in the market and also grew sales quarter-over-quarter.

“The improved business environment in China helped Apple achieve growth in the country," she said. "In addition, the introduction of the new iPhone SE encouraged users of older phones upgrade their smartphones.”

Subscribe to ITWIRE UPDATE Newsletter here


The much awaited iTWire Shop is now open to our readers.

Visit the iTWire Shop, a leading destination for stylish accessories, gear & gadgets, lifestyle products and everyday portable office essentials, drones, zoom lenses for smartphones, software and online training.

PLUS Big Brands include: Apple, Lenovo, LG, Samsung, Sennheiser and many more.

Products available for any country.

We hope you enjoy and find value in the much anticipated iTWire Shop.



iTWire TV offers a unique value to the Tech Sector by providing a range of video interviews, news, views and reviews, and also provides the opportunity for vendors to promote your company and your marketing messages.

We work with you to develop the message and conduct the interview or product review in a safe and collaborative way. Unlike other Tech YouTube channels, we create a story around your message and post that on the homepage of ITWire, linking to your message.

In addition, your interview post message can be displayed in up to 7 different post displays on our the site to drive traffic and readers to your video content and downloads. This can be a significant Lead Generation opportunity for your business.

We also provide 3 videos in one recording/sitting if you require so that you have a series of videos to promote to your customers. Your sales team can add your emails to sales collateral and to the footer of their sales and marketing emails.

See the latest in Tech News, Views, Interviews, Reviews, Product Promos and Events. Plus funny videos from our readers and customers.


Sam Varghese

Web Analytics

Sam Varghese has been writing for iTWire since 2006, a year after the site came into existence. For nearly a decade thereafter, he wrote mostly about free and open source software, based on his own use of this genre of software. Since May 2016, he has been writing across many areas of technology. He has been a journalist for nearly 40 years in India (Indian Express and Deccan Herald), the UAE (Khaleej Times) and Australia (Daily Commercial News (now defunct) and The Age). His personal blog is titled Irregular Expression.

Share News tips for the iTWire Journalists? Your tip will be anonymous




Guest Opinion

Guest Interviews

Guest Reviews

Guest Research

Guest Research & Case Studies

Channel News