According to the new research, from Juniper Research, mobile ticketing has become a primary driver of MaaS (Mobility-as-a-Service) and the future of urban mobility. MaaS is set to become the central pillar of smart city transport initiatives – leading to 60% of all mobile ticketing users using metro and rail ticketing by 2023.
The study also found that cities envisioning MaaS as the solution to improving citizen lifestyles must invest in mobile ticketing.
And, mobile ticket purchasing is becoming the norm in sports, with fans predicted to spend US$23 billion via mobile in 2023, up from US$14 billion in 2019.
“The rise of sports team apps means that ticketing vendors must provide effective APIs for ticketing in-app. Without these, established vendors will find themselves displaced by newer, sports-specific ticketing solutions,” research author Nick Maynard said.
The research also found that despite low adoption by ticketing vendors, chatbots as a delivery channel will grow, and Juniper forecasts that by 2023, users will access chatbots over 4 billion times per year for ticketing purposes.
While there have been cyber security concerns about chatbots, Juniper says they have strong potential to alter the way ticketing vendors communicate with users, and anticipates that the majority of interactions will, however, provide information only, with less than 40% of interactions monetised in 2023, compared with 5% in 2019.