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Friday, 19 August 2011 11:17

Evernote buys locally developed Skitch


Evernote has announced the purchase of locally developed Skitch, signalling a nice windfall for the original developer Cris Pearson and a smart extension to the powerful Evernote platform.

In case you didn't know - Evernote is a note taking and information grabbing application that works on just about any platform you can name. We use it for note taking on an iPad and iPhone. But as well making it easy to quickly type some notes, it can use the camera and microphone on your mobile device to record audio and images so you can capture a complete record of what you're doing. There are also browser plug-ins that make it easy to graph web content and save it as you go into Evernote. Behind the application, there's a cloud service (free for the basic service that's good enough for most people or $45 per year for increased syncing capability) that allows you to synchronise your notes between devices.

Skitch is a quirky application. It started as a Mac application (free from the App Store - it used to cost $20 before the acquisition) with an Android version just released. Versions for other platforms are in development with iOS likely to be the next cab off the rank with Windows to follow. It makes it easy to capture, annotate and share images. The developers are based in Australia and Norway with other contributors in Switzerland, Sweden, Austria, Australia and the US. Skitch describes themselves as the 'Swiss Army knife' of visual communication for sharing a visual idea, fast. It can be sued for creating and editing screenshots as well as other images.

Evernote CEO Phil Libin says that the decision to purchase Skitch came after his company used it extensively during the development of new Evernote features. Sharing of Sktich images is very easy through the integration with Evernote. The two now share a common log-in although existing Skitch users can remain "old skool" and keep using their separate Skitch user accounts. We don't expect this to be Evernote's last acquisition. They recently raised $50M is venture capital for expansion and acquisitions.

Evernote and Skitch together work together as you can drag images from Evernote into Skitch for Mac, annotate and edit them, then use the 'Drag Me' feature in Skitch to bring it back into Evernote. In an interesting parallel, Skitch's leaders, Pearson and their COO, Keith Lang, are dragging themselves to Evernote's HQ in Mountain View, California.


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