A new study by Juniper Research reveals that already ticket purchases via mobile and desktop devices including smartphones, tablets and PCs will rise to an estimated 16.2 billion worldwide this year.
And, by 2019, Juniper estimates online ticket sales will rise two-fold to hit 32 billion in 2019.
According to Juniper, digital ticketing services have developing fast across the transport and events sector, with mobile handsets accounting for more than 1 in 2 digital tickets purchased by 2019.
It was also found that metro/bus ticketing is gaining traction through barcodes delivered via smartphone apps, and through SMS-based solutions, with the latter witnessing “impressive user adoption” in markets such as Sweden and Italy.
Juniper observes that ticketing apps will become key for wearable devices, such as smartwatches, with research author Nitin Bhas commenting: “Smartwatches with NFC capability offer a convenient replacement for contactless debit-cards and smartphones. Integrating new devices and wearables should be a key strategic directive for all players across the ticketing value chain.”.
Bhas says, however, that a number of challenges, including scanning capabilities and battery life, need to be addressed for wider adoption.
Other key findings by Juniper were:
• Apple Pay will create a greater awareness of contactless payments via smartphones, resulting in higher adoption and usage of mobile ticketing, and
• 1 in 3 airline boarding passes will be issued via mobile devices by 2019.
The whitepaper – Ticketing Takes Off - is available to download from the Juniper website together with details of the full research and Interactive Forecast Excel (IFxl).