Monday, 13 April 2015 20:08

Digital ticketing sales rocket towards 32 billion

Image courtesy of nitinut, Image courtesy of nitinut,

There’s been a global explosion in the number of consumers purchasing tickets online for public transport or events using their mobile phones, tablets and PCs, with online ticket sales predicted to double over the next four years.

A new study by Juniper Research reveals that already ticket purchases via mobile and desktop devices including smartphones, tablets and PCs will rise to an estimated 16.2 billion worldwide this year.

And, by 2019, Juniper estimates online ticket sales will rise two-fold to hit 32 billion in 2019.

According to Juniper, digital ticketing services have developing fast across the transport and events sector, with mobile handsets accounting for more than 1 in 2 digital tickets purchased by 2019.

The research found that in almost every market, metro and bus ticketing was being driven by mobile phone usage, with the low price, high frequency and high volume nature of metro/bus ticketing found to be particularly suited for mobile payments.

It was also found that metro/bus ticketing is gaining traction through barcodes delivered via smartphone apps, and through SMS-based solutions, with the latter witnessing “impressive user adoption” in markets such as Sweden and Italy.

Juniper observes that ticketing apps will become key for wearable devices, such as smartwatches, with research author Nitin Bhas commenting: “Smartwatches with NFC capability offer a convenient replacement for contactless debit-cards and smartphones. Integrating new devices and wearables should be a key strategic directive for all players across the ticketing value chain.”.

Bhas says, however, that a number of challenges, including scanning capabilities and battery life, need to be addressed for wider adoption.

Other key findings by Juniper were:

•    Apple Pay will create a greater awareness of contactless payments via smartphones, resulting in higher adoption and usage of mobile ticketing, and

•    1 in 3 airline boarding passes will be issued via mobile devices by 2019.

The whitepaper – Ticketing Takes Off - is available to download from the Juniper website together with details of the full research and Interactive Forecast Excel (IFxl).

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Peter Dinham

Peter Dinham - retired and is a "volunteer" writer for iTWire. He is a veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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