The 16GB model of the 7-inch Kindle Fire HD is currently listed on Dick Smith's website for preorder at a cost of $229 with free shipping, compared with Amazon's price of US$214 (excluding shipping).
The tablet is available for pre-order at this page with a shipment date of Thursday 13 June, the same day as Amazon.
Unlike Amazon, Dick Smith seemingly is not offering the larger 32GB model of the Android tablet.
Amazon's iPad rivals have been selling well, as of October 2012, the Kindle Fire is the second-best-selling tablet after Apple's iPad, with about 7 million units sold according to estimates by Forrester Research.
The tablets run a heavily modified version of Android which includes access to the Amazon Appstore, streaming movies and TV shows, and Kindle's e-books.
The launch also comes as Amazon is heavily rumoured to be prepping a massive 10 inch version of the device.