Wednesday, 25 June 2014 14:51

Cheers, the next round’s on me, and my Clipp app! Featured


Perth has jumped on the Clipp bandwagon, with the smartphone app launched last year in New South Wales and Victoria available from today for use in over 30 of Western Australia’s pubs and bars.

Using the Clipp app on their smartphone, pub and bar patrons can open, view and pay their bar tab or restaurant bill on their phone, and the launch of Clipp in Western Australia today follows ‘significant growth’ for the Sydney-based startup in the major markets of New South Wales and Victoria.

Interestingly, the expansion of Clipp into Western Australia, and its claimed success in NSW and Victoria, comes ahead of the August introduction of new regulations which will render signatures no longer valid as a method of credit card payment confirmation. Without a PIN number, venues like bars, pubs and restaurants won't be able to charge a credit card if a patron has left without closing off their tab.

In the event, however, that patrons don’t pay, or forget to, Clipp’s proprietary technology allows venues to close any Clipp bar tab through their own existing POS software.

Clipp co-founder and CEO Greg Taylor says the app is now able to be used in 130 venues around the country and the launch in Western Australia is the company’s first major foray outside the NSW and Victorian strongholds, leveraging off Perth’s thriving pub and bar scene.

“The City of Perth has put a lot of resources into creating a much more vibrant social scene, which has resulted in the pub and bar industry really taking off.

“Perth’s CBD now features some of the city’s best small bars like Bar Lafayette, Helvetica and The Stables Bar who have embraced technology like Clipp to create a VIP experience for their clientele, while still being affordable and accessible.

“We realised that going out to a bar had become more about waiting at the bar to be served than actually enjoying the tipple and the social experience, so we decided to change that.

“With Clipp, the need to hand over a credit card to set up a tab is eliminated. A customer simply opens the tab on the app which is integrated directly with the venue’s POS. They then receive real-time updates on their tab, can share the tab with a group of friends and when they’re ready to call it a night, they simply close the tab on their phone and leave the venue. People love leaving venues like they own the place.”

Clipp can be downloaded for free from the Google Play and Apple App Store. For information visit the Clipp website, and for a full list of Clipp compatible venues in Perth, click here.

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Peter Dinham

Peter Dinham - retired and is a "volunteer" writer for iTWire. He is a veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).



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