Thursday, 27 August 2020 09:02

British iPhone users favour Samsung if they switch: survey

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British iPhone users favour Samsung if they switch: survey Pixabay

British iPhone users have Samsung high on their list as an alternative smartphone brand, the tech analyst firm Counterpoint Research claims, adding that 75% of existing iPhone users had the South Korean brand among their top three choices for a future purchase.

The company said Samsung topped the list of brands when it came to a future phone purchase. Samsung users in the UK were split between iPhones and Android devices when it came to a preference for a future buy.

Counterpoint said its latest Consumer Lens survey had also asked how long British consumers used their smartphones and found that about half were using devices that were no more than a year old.

The survey covered a total of 2200 consumers in seven countries, with 200 being in the UK.

Women were holding on to their smartphones a little longer than men, while homemakers were the category retaining a smartphone for the longest period.

Counterpoint senior analyst Pavel Naiya said: “Samsung took the lead with its latest SKUs and continuous promotion, whereas prospective iPhone buyers are mostly waiting for its first 5G device.

uk smartphone preferences

"Apple users give more importance to the rear camera than Samsung users. It may be a result of the Apple advertisements focusing on camera. Battery life, price and build quality are the three most influencing factors for future purchases.”

A majority (86%) of the respondents to the survey said the coronavirus pandemic was making them delay the purchase of a new smartphone. But students were not overly affected, with three-quarters saying this was not a factor in their planning.

Counterpoint research associate Arushi Chawla said: “The UK is one of the markets which were severely affected by the COVID-19 pandemic. However, the country managed to quickly control its spread with lockdowns and maintenance of social distancing.

"This is also reflected in consumer sentiment. Though most of the respondents are concerned about COVID-19, it will not affect their planned smartphone purchase. Two-thirds of the respondents are planning to spend as usual, whereas only 11% of them are interested in cutting their budget by 20% or more.”


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Sam Varghese

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Sam Varghese has been writing for iTWire since 2006, a year after the site came into existence. For nearly a decade thereafter, he wrote mostly about free and open source software, based on his own use of this genre of software. Since May 2016, he has been writing across many areas of technology. He has been a journalist for nearly 40 years in India (Indian Express and Deccan Herald), the UAE (Khaleej Times) and Australia (Daily Commercial News (now defunct) and The Age). His personal blog is titled Irregular Expression.

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