The company said Samsung topped the list of brands when it came to a future phone purchase. Samsung users in the UK were split between iPhones and Android devices when it came to a preference for a future buy.
Counterpoint said its latest Consumer Lens survey had also asked how long British consumers used their smartphones and found that about half were using devices that were no more than a year old.
The survey covered a total of 2200 consumers in seven countries, with 200 being in the UK.
Counterpoint senior analyst Pavel Naiya said: “Samsung took the lead with its latest SKUs and continuous promotion, whereas prospective iPhone buyers are mostly waiting for its first 5G device.
"Apple users give more importance to the rear camera than Samsung users. It may be a result of the Apple advertisements focusing on camera. Battery life, price and build quality are the three most influencing factors for future purchases.”
A majority (86%) of the respondents to the survey said the coronavirus pandemic was making them delay the purchase of a new smartphone. But students were not overly affected, with three-quarters saying this was not a factor in their planning.
Counterpoint research associate Arushi Chawla said: “The UK is one of the markets which were severely affected by the COVID-19 pandemic. However, the country managed to quickly control its spread with lockdowns and maintenance of social distancing.
"This is also reflected in consumer sentiment. Though most of the respondents are concerned about COVID-19, it will not affect their planned smartphone purchase. Two-thirds of the respondents are planning to spend as usual, whereas only 11% of them are interested in cutting their budget by 20% or more.”