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Tuesday, 24 November 2015 09:51

Australia a perfect market for Perfecto

By
Gary Mitchell, Perfecto Gary Mitchell, Perfecto

Israeli-founded Perfecto Mobile has chosen Australia for the next phase of its international expansion. To lead that growth, the company has appointed former RSA Security senior executive Gary Mitchell as Director, Asia Pacific & Japan, based out of Sydney.

Perfecto offers a cloud-based test lab, called the Continuous Quality Lab.

Mitchell said, “Historically when organisations develop a mobile app, they test it manually. Automating the testing procedure is a mature practice with legacy computer systems, but it is still in its infancy in the mobile arena. Perfecto’s lab automates the mobile app testing process.“Also historically, organisations test their apps against emulators, but they can be up to 40% inaccurate. The lab tests apps on real devices, against real end user conditions.”

Organisations likely to take advantage of this service are typically larger enterprises with a digital strategy that will disrupt the market, in areas such as banking, finance, retail or travel. Their focus is to ensure their customers have a positive user experience and to avoid poor reviews

Factors driving Perfecto’s selection of Australia had to do with the maturity of applications in this market.

Mitchell cited an example. “Australian organisations are starting to move to a higher release frequency, instead of once or twice a year, updates are now released every month or three months, for a few reasons. New devices. New operating systems. And new functionality is added . The more releases, the more testing required for each iteration.

”He believes Australian organisations are also more focused on adopting automation because they understand the strategic need for good quality.

Thirdly, he adds, there’s a willingness to adopt cloud-based technology and open source technologies, and Perfecto Lab integrates with a lot of developer’s open source technologies.

Mitchell says, “Organisations typically focus on three things in an app development process. Reducing the lead time to market. Increasing the quality of their application because of the transparency of the app reviews. And reducing the cost of ongoing development and testing. Generally they achieve two out of three objectives. The lab helps achieve three out of three.

He justified it by saying, “Our last client’s annual testing cost was $400,000. To get their desired level of testing would have cost three times as much. Using the lab’s automation, we were able to achieve their desired level of testing for slightly less than $400,000.

”The new lab is expected to be operational mid-January. It will be Perfecto’s 14th lab worldwide. It will initially run with three staff, which will probably double by the end of the first year.

Perfecto, founded in 2006, just completed a $49 million investment from new investor Technology Crossover Ventures (TCV), with continued participation from existing investors FTV Capital, Carmel Ventures, Globespan Capital Partners and Vertex Ventures. This new round means the company has raised more than $128 million since 2007 and employs more than 250 people based in Boston, Tel Aviv and in its new markets.

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