The F40 is the newest member of Aspera Mobile's 'easy' range and is intended for customers who prefer ease of use over advanced features.
Let's start with the feature list:
- 4G connectivity with VoLTE data calls improving voice quality
- 5MP camera
- 2.8" display
- WiFi and WiFi hotspot
- Improved Bluetooth compatibility
- SOS button for emergency calling
- 1600mAh battery
- Programmable speed dialling
According to Aspera Mobile's Managing Director, Allan Robertson, "With so many customers asking us about potential 3G network closures, and the cost of 4G chipsets coming down, the time was right to launch an affordable 4G flip phone, and so the F40 was born. The feedback from our customers was that they essentially wanted to retain the experience they were getting on our previous 3G F24 and F28 phones, but also wanted access to some new features and capability that comes with Android and of course operating on 4G."
The F40 features a customised Android OS that can be managed via the keypad, rather than through a myriad of on-screen touch-commands. Further the Bluetooth and camera features have been improved over the previous models. The SOS button on the device's back case has been retained.
Sometimes, people would prefer a simplified phone without all the "bells and whistles" of the advanced devices from (for example) Apple and Samsung - the F40 is intended for that market.
The customisation of the Android OS in order that it can be operated without a touchscreen is one of the major advantages of the F40 as it overcomes the resistance Easy phone users have to using a touchscreen. At the same time it introduces them to a range of Android smart functionality.
An Aspera spokesperson added that "The F40 has a broad appeal and was designed with the typical Aspera 'Easy' Mobile customer who enjoyed their experience with the previous F24 and F28 phones in mind."
Robertson added, "With the WiFi hotspot, the F40 now also can be used as a 4G modem, allowing sharing of the 4G data connection to a computer or tablet, even with multiple users. We tested this by running our entire office internet over the F40 and achieved very acceptable and usable data speeds. It really is an amazing function in a $99 Easy phone."
There are a lot of features and a lot of value in an unlocked, 4G, slightly retro F40 phone that isn't only just available in plain black.
Allan Robertson concluded, "The F40, from its features and price to the Titanium colour is a great example of how we can customise a device to the specifications our customers and the market are asking us for. F40 buyers know they are getting a well thought out, well-designed 4G flip phone that comes with local Australian customer service for just $99."
The new 4G F40 flip phone is available now and can be purchased for just $99 at Big W, Harvey Norman, BP, Retravision and MobileCiti. It will operate on all Australian and New Zealand mobile networks.
More information on the 4G F40 is available here.
iTWire has requested a review unit - watch out for the results in a couple of weeks.