Monday, 10 August 2015 20:31

Apple: Watch to be top holiday gift, Aussie retail sales expanded Featured


Apple CEO Tim Cook is convinced the Apple Watch will be ‘one of the top gifts of the holiday season’, so Australian retail availability is expanding!

The Apple Watch is already available across Apple’s 22 Australian stores, but from 15 August 2015, retail availability is expanding, with six major retail locations across Australia new places anyone can try on and purchase Apple’s wearable.

These six major retail stores are as follows:

  • Myer, Lonsdale St, Melbourne, VIC
  • Myer, Sydney City, NSW
  • Myer, Brisbane City, QLD
  • Harvey Norman, Auburn, NSW
  • Domayne, Bundall, QLD
  • JB Hi-Fi, Westfield Sydney, NSW

Apple CEO, Tim Cook, said on the Q3 earnings call that Apple is expanding Apple Watch distribution and said: “We're now planning to expand our channel before the holiday because we're convinced that the Watch is going to be one of the top gifts of the holiday season."

A full transcript of the Q3 earnings call can be read at here

Clearly, that’s confidence, despite all the slices of inaccurate data reported by a badly informed media, and while only time will tell how successful Apple’s Watch will truly be for Christmas 2015, Apple is clearly telling us to watch this space with great expectations.

Apple obviously expects this to be the case on a global basis, making similar moves in the US last week to expand Apple Watch ordering and sales to 100 Best Buy stores across the US, with the electronics retailer set to have all 300 stores carrying Apple Watch by the holiday season’s arrival, according to Fortune Magazine.

While doubters gonna doubt and scoffers gonna scoff, Apple Watch shakes it off with stats that satisfaction has been off the charts, something also acknowledged by Tim Cook during that same Apple earnings call.

Three weeks ago on 20 July 2015, independent Apple Watch research company Wristly reported in a survey a 97% customer satisfaction with Apple Watch.

Apple’s own data correlates this, as Cook explained on that earnings call, where he said: “The feedback from Apple Watch customers is incredibly positive and we've been very happy with customer satisfaction and usage statistics.

“Market research from Wristly measured a 97% customer satisfaction rate for Apple Watch and we hear from people every day about the impact it's having on their health, their daily routines, and how they communicate. Our own market research shows that 94% of Apple Watch owners wear and use it regularly, if not every day.”

Of course, by the time the holiday season rolls around, Apple Watch will be running watchOS 2.0, or perhaps even 2.x by then, and will be even more capable than it is today with version 1.x of the operating system, thus making it even more attractive to iPhone owners considering Apple’s most personal wearable yet.

The new retail stores in Australia will offer Apple Watch Sport in both 38mm and 42mm in Space Gray or Silver, with all five Sport Band colours.

They will also offer Apple Watch in 38mm or 42mm, Stainless Steel, with a choice of white or black Sport Band or Milanese Loop, along with Sport Bands, Milanese Loop and other Apple Watch accessories to also be available.

Myer has its Apple Watch FAQs page here, JB Hi-Fi’s is here and Harvey Norman’s is here

I wonder when Telstra will ensure its stores will with get with the times and add Apple Watch to its new in-store wearables roster, too?

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Alex Zaharov-Reutt

Alex Zaharov-Reutt is iTWire's Technology Editor is one of Australia’s best-known technology journalists and consumer tech experts, Alex has appeared in his capacity as technology expert on all of Australia’s free-to-air and pay TV networks on all the major news and current affairs programs, on commercial and public radio, and technology, lifestyle and reality TV shows. Visit Alex at Twitter here.

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