"One million iPads in 28 days '” that's less than half of the 74 days it took to achieve this milestone with iPhone," said Apple CEO Steve Jobs.
"Demand continues to exceed supply and we're working hard to get this magical product into the hands of even more customers," he added. The first part of that statement is certainly true for countries outside the US, with impatient buyers resorting to buying agents and friends making business or holiday trips to the US in order to get their hands on an iPad as soon as possible.
The 'attach rate' for App Store downloads isn't bad, averaging 12 apps per iPad.
But Apple executives might be feeling concerned about iBookstore sales - only 1.5 million ebooks have been downloaded, despite the availability of a range of free titles.
So what's the stumbling block? Please read on.
Another problem is that some potential iBookstore customers are complaining that for some titles it's cheaper to buy the physical book than the electronic equivalent.
iPad owners have also highlighted the difficulty of browsing the iBookstore, thanks to excessively broad categories and seemingly misclassified books. There are also complaints of an inadequate range of books.
Also, iBooks are at present only readable on the iPad, with iPhone and iPod touch support coming later this year in iPhone OS 4.0. Some users have also expressed a desire for support for iBooks purchasing and reading in iTunes