Tuesday, 04 May 2010 12:42

Apple sells one million iPads in 28 days


Apple says it sold one million iPads in just 28 days - a significant improvement on initial iPhone sales.

Apple released the iPad on April 3, and April 30 saw the purchase of the one millionth unit.

"One million iPads in 28 days '” that's less than half of the 74 days it took to achieve this milestone with iPhone," said Apple CEO Steve Jobs.

"Demand continues to exceed supply and we're working hard to get this magical product into the hands of even more customers," he added. The first part of that statement is certainly true for countries outside the US, with impatient buyers resorting to buying agents and friends making business or holiday trips to the US in order to get their hands on an iPad as soon as possible.

The 'attach rate' for App Store downloads isn't bad, averaging 12 apps per iPad.

But Apple executives might be feeling concerned about iBookstore sales - only 1.5 million ebooks have been downloaded, despite the availability of a range of free titles.

So what's the stumbling block? Please read on.

Could part of the problem be that the iBooks app wasn't preinstalled in the iPad? Instead, it was left for buyers to download from the App Store.

Another problem is that some potential iBookstore customers are complaining that for some titles it's cheaper to buy the physical book than the electronic equivalent.

iPad owners have also highlighted the difficulty of browsing the iBookstore, thanks to excessively broad categories and seemingly misclassified books. There are also complaints of an inadequate range of books.

Also, iBooks are at present only readable on the iPad, with iPhone and iPod touch support coming later this year in iPhone OS 4.0. Some users have also expressed a desire for support for iBooks purchasing and reading in iTunes



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Stephen Withers

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Stephen Withers is one of Australia¹s most experienced IT journalists, having begun his career in the days of 8-bit 'microcomputers'. He covers the gamut from gadgets to enterprise systems. In previous lives he has been an academic, a systems programmer, an IT support manager, and an online services manager. Stephen holds an honours degree in Management Sciences and a PhD in Industrial and Business Studies.



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