Saturday, 14 November 2020 06:19

Apple remains US leader in 3Q despite late arrival of iPhone 12

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The iPhone 12. The iPhone 12. Courtesy Apple

Despite having to delay the launch of its iPhone 12, Apple has continued to be the top OEM in the US in 3Q 2020, with strong sales, the technology analyst firm Counterpoint Research reports.

The company noted that while Apple's sell-in market share dropped to 39%, the fact that the iPhone 11 series and the iPhone SE 2020 had fared well helped the firm keep its number one position, something it has held since the third quarter of 2017.

Samsung took 30% of the market to be second while LG was third with 13%.

Research director Jeff Fieldhack said of Apple's performance: “Quarter-on-quarter, Apple had a good rebound due to strong sales of the iPhone 11 and the iPhone SE 2020 in July and August. These were the last months that many received extra unemployment benefits and stimulus check money, which helped grow sales due to pent-up demand.

"Consumers did delay their iPhone purchase in September, but the demand for iPhones in the first two months of the quarter outweighed this decrease. The fourth quarter will likely see Apple’s sell-in share rise even higher as all iPhone 12 variants will be available for purchase and carriers are already giving customers better deals than last year’s iPhone 11 launch promos.”

Regarding Samsung and LG, research analyst Maurice Klaehne said: “Samsung had one of the biggest year-on-year increases of any OEM which helped it reach a sell-in market share of 30%.

"Galaxy A-series devices continued to do well, with the Galaxy S20 Plus 5G and the Galaxy Note 20 Ultra 5G being the best-selling premium devices for Samsung.

"The Galaxy S20 Fan Edition, which launched in late September, has been well-received by consumers due to the more affordable $699 price-tag, larger battery capacity, and the 120Hz AMOLED display.

"By comparison, LG’s market share has remained relatively stable, but we do expect it to gain a small share in 4Q with its lower priced 5G offerings such as the LG Velvet and the K92 5G. The holiday quarter is crucial for many OEMs looking to grow 5G sales and we have already seen some more devices being launched in preparation.”


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Sam Varghese

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Sam Varghese has been writing for iTWire since 2006, a year after the site came into existence. For nearly a decade thereafter, he wrote mostly about free and open source software, based on his own use of this genre of software. Since May 2016, he has been writing across many areas of technology. He has been a journalist for nearly 40 years in India (Indian Express and Deccan Herald), the UAE (Khaleej Times) and Australia (Daily Commercial News (now defunct) and The Age). His personal blog is titled Irregular Expression.

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