Wednesday, 17 April 2019 04:56

Android increases share of Australian market in 1Q2019

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Android increases share of Australian market in 1Q2019 Pixabay

Google's mobile operating system Android has increased its share of the Australian market in the first three months of 2019, growing from 61% in March 2018 to 63.5% in March 2019, the global research agency Kantar Worldpanel ComTech says.

iOS' share fell to 36.4% compared to the corresponding period a year ago, with the iPhone XR being the top-selling model, accounting for 8.1% of all smartphone sales for the quarter.

Kantar said the XR appeared to be better at attracting customers from other brands – 87% of current XR owners had already owned an iPhone as their previous device, with the good experience with the brand influencing purchase.

By comparison, the XS and XS Max models commanded a combined share of 7.2%, with virtually all owners upgrading from an older Apple device.

Among the Android brands, Samsung lost some share compared to March 2018, and was down to 32.7%. Kantar said it was too early to provide solid data on the new Galaxy S10 devices individually, although initial data showed many features driving purchase, including attractive design, battery, screen resolution, camera quality and processor speed.

kantar april

The Galaxy S9 continued to perform well, taking the number 2 spot behind Apple’s XR device. Other Android brands performing well were OPPO, whose share rose to 6.7% to overtake Huawei, on the back of its AX5 and A3s devices at the low- to mid-end, and the R17/R17Pro and Find X models at the higher end.

Huawei enjoyed strong share growth to 5.9%, with the Mate 20 Pro driving share at the premium end; camera quality and battery life were the main features driving purchase. Huawei's share of the $900+ price tier rose to 9.7%, where Google and OPPO have also had some success this quarter.

In the European market, Android accounted for 79.3% of all smartphone sales across the five major markets. This was primarily due to Samsung holding its share steady, and solid gains from Huawei and Xiaomi. iOS saw its share fall by two percentage points to 20.1% in Europe.

However, the American market proved a brighter spot for Apple, as it boosted its US share in the quarter to 45.5%, an increase of 6.5 percentage points on the year.

In urban China, iOS’ share fell by 0.4 percentage points, a reasonably robust performance given the intense competition from local brands Huawei and Xiaomi, Kantar said.

Apple’s 2018 flagship iPhone X was the top-selling model in the quarter, with the iPhone XS Max and the XR just making it into the top 10 best-selling devices.

The price differential between Apple and the wider urban Chinese market also reduced in the latest period, with Apples's average selling price falling by 2% year-on-year to ¥5698, against a market rise of 5%. This has helped cushion Apple from competitive pressure.

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Sam Varghese

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Sam Varghese has been writing for iTWire since 2006, a year after the site came into existence. For nearly a decade thereafter, he wrote mostly about free and open source software, based on his own use of this genre of software. Since May 2016, he has been writing across many areas of technology. He has been a journalist for nearly 40 years in India (Indian Express and Deccan Herald), the UAE (Khaleej Times) and Australia (Daily Commercial News (now defunct) and The Age). His personal blog is titled Irregular Expression.

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