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Thursday, 08 August 2013 12:00

Android eating up Apple Featured

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Apple's 'slow but steady' iPhone approach is eroding its market share, with Android now gaining almost 80% of the worldwide market.

The data, from research group IDC, shows that over 187 million Android handsets shipped worldwide in the second quarter of 2013, compared with 31.2 million iPhones.

The figures meant Android hit 79.3% market share worldwide, surely a daunting figure for Apple to face.

"The iOS decline in the second quarter aligns with the cyclicality of iPhone," Ramon Llamas, Research Manager with IDC's Mobile Phone team, said in a statement.

"Without a new product launch since the debut of the iPhone 5 nearly a year ago, Apple's market share was vulnerable to product launches from the competition. But with a new iPhone and revamped iOS coming out later this year, Apple is well-positioned to re-capture market share."

It wasn't all bad news for Apple, its shipments were still up 20% from the same time last year, but it's struggling to match Android's growth in a market growing increasingly crowded with premium handsets.

"You are seeing tremendous growth in the developing world," said Steve Mollenkopf, president and operating chief of mobile chip giant Qualcomm.

Companies selling there are "picking up Android and driving that."

IDC's report also showed Windows Phone 8 is doing surprisngly well, with shipments growing an astronomical 77.6%, faster than any other platform, although it still controls a mere 3.7% of the total smartphone market.

BlackBerry on the other hands reached record lows, shipping just 6.8 million units of its very new product line and seeing its market share slip under 3 per cent, compared to 3.7 per cent for Windows Phone 8.

BlackBerry is "in a really tough spot right now," IDC analyst Ryan Reith said. "They've shown their cards and the industry really hasn't reacted the way they had hoped."

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