Every now and then, people end up either having blues with each other, or feeling a bit blue, but thankfully, such events are usually quickly sorted. But what if feeling blue was a feeling of elation?
Australia’s fourth-largest telco, amaysim, is presumably feeling a bit blue right now but in the most positive way possible, thanks to Canstar Blue and its well-known awards programme, highlighting top companies and their customer successes.
Well-known for pioneering the SIM-only mobile plan while "shaking up the industry and the telco dinosaurs with their lock-in contract ways", amaysim has achieved a "five-star rating for its simple sign-up and activation; billing; plan flexibility; and value for money offering" - you can see the award and the rankings here.
amaysim’s chief commercial officer, Andrew Balint, commented on the win, saying, “The Canstar Blue Awards are judged by the people who matter most — our customers — so we’re thrilled to have been rated so highly.
“At amaysim we know typically painful telco interactions such as signing up, activating your SIM and paying your bill should really be simple, so to get a five out of five in these areas is a huge win and validates that we’re on the right track in taking the hassles out of mobile plans.”
The categories for the Canstar Blue Award were structured differently this year to better reflect the current mobile market. Instead of simply splitting the market into two categories, this year it was split into three — pre-paid phone plans; post-paid phone plans with a handset and post-paid phone plans without a handset — which is the award that amaysim won.
Balint added: “The change to the award structure highlights a much bigger change at play – the increasing appeal of SIM-only mobile plans or what are otherwise known as BYO mobile plans.
“According to industry analyst Telstye, the number of Aussies choosing a SIM-only mobile plan now makes up over half of the overall mobile market. This statistic with today’s award is proof that Aussies want the flexibility and freedom that amaysim offers,” Balint concluded.
The stat comes from Telsyte’s Australian Digital Consumer Study 2016 with the percentage of Aussies on a BYO mobile plan being 51.7%. Of course, amaysim has been lucky enough to feel Canstar Blue several times in the past.
It first won in 2013, and then again in 2014 for its pre-paid mobile plans.
amaysim was twice the victor in 2014, too, winning the "Canstar Blue Customer Satisfaction Award in the best mobile phone plan provider category", which means its customers are clearly a pretty happy bunch, too.
amaysim’s impressive budget-minded, price-fighting brand is the "online-only’ Vaya, and it too has been recognised, achieving a ‘three-star rating or higher in all categories."