Friday, 28 February 2020 09:55

After four months, iPhone 11 second in global sales in 2019 Featured

After four months, iPhone 11 second in global sales in 2019 Courtesy Apple

Apple's iPhone 11 was the second best-selling smartphone globally in 2019, even though it was released in September of that year, meaning that four months were sufficient for it to gain that position. The top position was also taken by the same company, with the iPhone XR taking a 3% market share globally.

The technology analyst firm Counterpoint Research said in a statement that its Market Pulse showed that the performance of the iPhone 11 — the first model from Apple with multiple cameras — indicated the impact it had during the holiday season in the final quarter of the year. The iPhone 11 cost less than its predecessor.

Other iPhone models took up another four spots in the top 10, with Samsung taking three and OPPO one, the fifth spot, with its A5 model. Last year, Xiaomi had taken the fifth spot. OPPO's A5 was also the top seller in China.

topsellers 2019

The Samsung models that did well were from its mid-range A series with features like OLED display, multiple cameras and in-display fingerprint sensor.

Regionally, OPPO dominated the APAC region, while Samsung prevailed in the EMEA and LATAM regions and Apple ruled in North America.

Apple captured the top five places in North America, while Samsung took the top five in the Middle East and Africa.

The North American region was notable for one thing: the combined share of the top five models was nearly 30%, the highest among all regions, and an indication of market consolidation.

region phones 2019

Apple had another distinction with the iPhone XR being the only model to capture double-digit market share in any region.

Huawei, the second biggest smartphone manufacturer, saw its sales affected by the trade ban imposed by the US in May last year. The Huawei P30 in the top five models in China.

For the first time, realme entered the top five in RoAPAC (the rest of APAC apart from China) with its C2, with its growth in India and south-east Asia being the contributory factors. realme was also the fastest growing brand globally for 2019, with 426% growth year-on-year.

Counterpoint said the top 10 models accounted for about 15% of global smartphone sales. But 5G contributed to only 1% sales in 2019 and there were no 5G models among the top 10.

"However, this might change in 2020, as the networks roll out, Apple launches its 5G iPhones and 5G devices enter lower price tiers," the analyst firm said.


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Sam Varghese

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Sam Varghese has been writing for iTWire since 2006, a year after the site came into existence. For nearly a decade thereafter, he wrote mostly about free and open source software, based on his own use of this genre of software. Since May 2016, he has been writing across many areas of technology. He has been a journalist for nearly 40 years in India (Indian Express and Deccan Herald), the UAE (Khaleej Times) and Australia (Daily Commercial News (now defunct) and The Age). His personal blog is titled Irregular Expression.



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