Home Mobility Court rules Telstra's 'unlimited' ads are misleading
Court rules Telstra's 'unlimited' ads are misleading Featured

The Federal Court has found that Telstra's use of the word "unlimited" in some ads for its mobile service is misleading, in a complaint brought by rival telco Optus.

Justice Jacqueline Gleeson said that the ads, published on Telstra's website, social media and billboards, gave the impression that it was offering a mobile service that was unlimited, Fairfax Media reported.

The judge said on Monday that a speed cap of 1.5Mbps, on Telstra's Endless Data BYO Plan, meant that it "does not offer a mobile product or service that is unlimited".

Justice Gleeson added that the speed restriction “is a significant limit on usage of the services provided under the plan because the plan does not permit a user to download and upload unlimited volumes of data at unrestricted speeds”.

Due to this, some of the ads put out by Telstra were considered to "falsely convey representations to the effect of the unlimited service representations” and thereby contravene Australian consumer law.

Telstra will have to pay Optus' costs up to 23 May, with a hearing on 1 July to determine the extent of damages.

During a hearing on Wednesday, Telstra denied that the word "unlimited", when taken in the context of the ads, would convey anything apart from making a viewer curious about what it meant.

Optus had challenged the use of the phrase "One world from Australia's best mobile network. Unlimited." which had been used in numerous ads.

The two telcos have another court battle pending as Telstra has a case going against Optus, challenging the latter's claims to being the best mobile network in the country.

Last week, Optus was told to hold off on ads pushing this claim. The Victorian Supreme Court is due to decide the matter in a trial.


With 4 keynotes + 33 talks + 10 in-depth workshops from world-class speakers, YOW! is your chance to learn more about the latest software trends, practices and technologies and interact with many of the people who created them.

Speakers this year include Anita Sengupta (Rocket Scientist and Sr. VP Engineering at Hyperloop One), Brendan Gregg (Sr. Performance Architect Netflix), Jessica Kerr (Developer, Speaker, Writer and Lead Engineer at Atomist) and Kent Beck (Author Extreme Programming, Test Driven Development).

YOW! 2018 is a great place to network with the best and brightest software developers in Australia. You’ll be amazed by the great ideas (and perhaps great talent) you’ll take back to the office!

Register now for YOW! Conference

· Sydney 29-30 November
· Brisbane 3-4 December
· Melbourne 6-7 December

Register now for YOW! Workshops

· Sydney 27-28 November
· Melbourne 4-5 December



Australia is a cyber espionage hot spot.

As we automate, script and move to the cloud, more and more businesses are reliant on infrastructure that has the high potential to be exposed to risk.

It only takes one awry email to expose an accounts’ payable process, and for cyber attackers to cost a business thousands of dollars.

In the free white paper ‘6 Steps to Improve your Business Cyber Security’ you’ll learn some simple steps you should be taking to prevent devastating and malicious cyber attacks from destroying your business.

Cyber security can no longer be ignored, in this white paper you’ll learn:

· How does business security get breached?
· What can it cost to get it wrong?
· 6 actionable tips


Sam Varghese

website statistics

Sam Varghese has been writing for iTWire since 2006, a year after the sitecame into existence. For nearly a decade thereafter, he wrote mostly about free and open source software, based on his own use of this genre of software. Since May 2016, he has been writing across many areas of technology. He has been a journalist for nearly 40 years in India (Indian Express and Deccan Herald), the UAE (Khaleej Times) and Australia (Daily Commercial News (now defunct) and The Age). His personal blog is titled Irregular Expression.


Popular News




Sponsored News