Home Mobility Optus mum on rumours of moving Virgin Mobile users to its platform

Australia's second biggest telco Optus is unwilling to comment on what it characterises as "rumour and speculation" that it will be moving all customers of its Virgin Mobile subsidiary to its own platform and retiring the brand.

An Optus spokesperson told iTWire in response to a request for comment that, "At Optus, we continually review our business model to ensure we’re working in the best way possible to meet our customer's needs and achieve our goals."

However, industry sources said that the talk that Optus was beginning the migration of Virgin Mobile customers to the Optus brand were more than just a rumour.

And, they added, after that the Virgin Mobile brand would cease to exist in Australia.

The Optus spokesperson added: "Optus does not comment on rumour and speculation."

The spokesperson also indicated that even if there were such changes afoot, they would not be canvassed in the media.

"While we don’t have any changes to announce today, if there are changes, our priority is to talk directly with our employees first, and anyone who might be affected by any proposed changes," the spokesperson said.

Given that Virgin Mobile sells through more than 73 retail outlets, including flagship stores in Perth, Sydney, Adelaide, Canberra, Melbourne and Brisbane, as well as via telesales and online, closure would mean that hundreds of jobs would go.

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Sam Varghese

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Sam Varghese has been writing for iTWire since 2006, a year after the sitecame into existence. For nearly a decade thereafter, he wrote mostly about free and open source software, based on his own use of this genre of software. Since May 2016, he has been writing across many areas of technology. He has been a journalist for nearly 40 years in India (Indian Express and Deccan Herald), the UAE (Khaleej Times) and Australia (Daily Commercial News (now defunct) and The Age). His personal blog is titled Irregular Expression.

 

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