Home Mobility Galaxy S8 fails to boost sales, Kantar figures show

Galaxy S8 fails to boost sales, Kantar figures show

Both Android and iOS increased their share of most markets in the three months to April 2017, according to the latest smartphone OS data from Kantar Worldpanel ComTech.

Samsung's Galaxy S8 did not have a significant impact on sales during the period, and neither did LG's G6, with both ending up outside the top 10 best-selling phones.

“Android partner brands Samsung, LG, and Moto experienced year-on-year declines in the US,” said Lauren Guenveur, global consumer insight director for Kantar Worldpanel.

In the UK, Huawei had significant gains, claiming 8.9% of smartphone sales, a 6.1 percentage increase over the corresponding period a month ago.

Dominic Sunnebo, business unit director for Kantar Worldpanel ComTech Europe, said: “Huawei, who have become the third largest brand across Germany, France, Italy, and Spain, have contributed to the growth of the Android ecosystem, disrupted sales for Samsung and some local brands, and captured those leaving Windows and Nokia.

kantar phones chart

"However, the company has historically struggled for share in Great Britain, where Sony and Motorola have been the most popular brands after Apple and Samsung. These latest new figures are the first indications that Huawei is improving its position in Britain.”

In the US, iOS accounted for 36.5% of smartphone sales in the three months to April, a 5.8 percentage point increase over the corresponding period one year earlier.

In urban China, iOS share for the period ending in April dropped year-on-year to 16.2%, or 3.8 percentage points lower than the corresponding period a year ago.

For Apple, this was another period of decline in China that began during the three months ending February 2016.


Did you know: 1 in 10 mobile services in Australia use an MVNO, as more consumers are turning away from the big 3 providers?

The Australian mobile landscape is changing, and you can take advantage of it.

Any business can grow its brand (and revenue) by adding mobile services to their product range.

From telcos to supermarkets, see who’s found success and learn how they did it in the free report ‘Rise of the MVNOs’.

This free report shows you how to become a successful MVNO:

· Track recent MVNO market trends
· See who’s found success with mobile
· Find out the secret to how they did it
· Learn how to launch your own MVNO service


Sam Varghese

website statistics

A professional journalist with decades of experience, Sam for nine years used DOS and then Windows, which led him to start experimenting with GNU/Linux in 1998. Since then he has written widely about the use of both free and open source software, and the people behind the code. His personal blog is titled Irregular Expression.