Home Mobility In a smartphone, battery life is all

Battery life has become a key feature in buying a smartphone as the average Aussie spends the equivalent of 38 days each year on their mobile phone.

Decibel Research, in conjunction with Huawei, conducted a study into how Australians use their phones, looking at everything from where and how much we use them, to the tops hits and misses in today’s smartphones. The verdict? Battery life may not be sexy, but it is the most desirable!

Findings show that 42% of Australians identified battery life as one of the key features when choosing a mobile phone while 52% identified insufficient battery life as the number one complaint that they had with their existing phone (ahead of lag, durability, insufficient storage and all other complaints combined).

Perhaps it is no coincidence that Huawei’s new Mate 9 launched today has a 4000 mAh battery with fast charge and an 82-hour battery endurance rating. In laboratory tests, and using Huawei standard testing models, the Mate 9 delivered 2.4 days of normal usage and 1.7 days of heavy usage on a single battery charge.

Further findings from the research included:

  • Aussie men are practically tied to their phones – 74% admitted to having their phone at hand throughout the entire day, compared to 60% of women.
  • 10% admit to using their phones in more secluded or risqué situations, such as during private time with their partner.
  • 60% aged under 30 admit to having taken a selfie to check their look, with the most self-conscious states being VIC and QLD tied at 53% of mobile phone users snapping themselves, followed by WA at 50% and NSW at 48%.
  • 46% track their fitness routines and goals on their mobile phones, 36% would share these details with their friends, of which 31% admit to having embellished the truth at some point.
  • With all this action, there seems to be some frustration about phones “going the distance,” with 52% of consumers unhappy with their current mobile phone's battery life, and 42% identifying battery life as one of the key features when choosing a mobile phone (second only to the mobile plan and pricing available).
  • When choosing a new mobile phone, females are twice as likely to consider the camera quality as compared to males (37% versus 18%) while males are thrice as likely to consider its processing power (21% versus 7%)
  • 70% of respondents admit to storing potentially embarrassing information on their phone that they would prefer to keep to themselves.

The Huawei Mate 9 is available from 7 February. It is available in Space Gray (single sim) from Optus and Vodafone and Mocha Brown (dual sim) from JB Hi-fi, Harvey Norman, and participating retailers. SRP $999.

 Huawei Mate 9 battery


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Ray Shaw

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Ray Shaw ray@im.com.au  has a passion for IT ever since building his first computer in 1980. He is a qualified journalist, hosted a consumer IT based radio program on ABC radio for 10 years, has developed world leading software for the events industry and is smart enough to no longer own a retail computer store!


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