Wednesday, 20 September 2017 10:12

‘Streaming obsessed’ Aussies on the go with TV, entertainment: survey

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Commuting consumers have taken to streaming their favourite entertainment and TV shows to a new height, with 64% using their smartphones and mobile devices for streaming, according to a new report which reveals that even the toilet is not out of bounds for these streaming "on the go" junkies.

Not surprisingly, young 18- to 24-year-old  millennials are the biggest streamers, taking streaming on-the-go to an extreme, with 89% streaming on-demand content, including 21% streaming at the dinner table  and even 6% streaming while on a date.

The survey of Aussie streraming habits was undertaken by Telstra which claims Australia is now witnessing a “streaming revolution”.

In fact, Telstra says Aussies seemingly don’t allow social etiquette to get in the way of their favourite shows, with 20% of streamers admiting to streaming on the toilet, while 19% admitted to streaming at the dinner table.

And according to Telstra, with entertainment being so accessible on smartphones and tablets, Australia’s “stream obsessed” are welcoming any opportunity, and occasion, to stream, with the survey revealing that 26% of Aussie streamers are using the daily commute to catch up on their favourite TV shows, sports and movies.

In addition, 1 in 10 admitted to streaming during a movie and Telstra says more than 60% admit to having engaged in “second screening” — watching someone else’s device — which it observes could explain why almost half of Aussie streamers (42%) have confessed to being caught streaming embarrassing content while commuting.

The report also found that:

  • Almost one in five (18%) use streaming as a way to avoid interacting with other people when commuting.
  • Four in 10 Aussie streamers admit to being caught LOL-ing while streaming on the commute.
  • Women are the major culprits when it comes to crying over their small screens while commute-streaming (16%). And it could be the “frightening sports results or the latest Zombie attack” to blame for men admitting to jumping with fright (16% ) while streaming.
  • A new kind of overtime? Men (20%) are almost twice as likely as their female co-workers (13%) to stream content while at work. And if you’re a young millennial this jumps to 26%, the highest of those surveyed.

Telstra says it seems Aussie are also inclined to stream solo, with more than half admitting to watching their favourite shows alone.

“Could be we’re trying to avoid the lying and tension caused by steaming ahead without our viewing partner,” questions Telstra.

Of those that do stream with a viewing partner, the survey reveals that 21% admit their partner would be annoyed and another 14% would re-watch without admitting their secret stream.

The survey also found that sacrificing sleep was a common consequence for many Aussie streamers engrossed in their favourite entertainment — again most prevalent among millennials (55-56%) — while 28% of younger millennials (aged 18-24) revealed they’ve skipped meals or a shower when immersed in their favourite TV shows or movies.

According to the survey, as our appetite for on demand entertainment flourishes, our habits around when, where and how we stream our favourite entertainment is completely dictated by us, thanks to on-demand content.  

The survey revels that Australian’s streaming needs are often a top priority, with more than 30% of streamers admitting to altering plans with friends and family to watch a series or movie, while:

  • Fifty-seven per cent of Aussie streamers will watch a newly released episode of their favourite TV show within 48 hours. And, over a third of older millennials (25-34 year olds) will watch it within a few hours of going live, and
  • Most Aussie streamers are more likely to give social media a wide berth in order to avoid spoiler announcements when lagging behind in their favourite TV shows (64%).

Telstra, which says it is keen to "take commuters’ journey to the ‘ex-stream’ and fill the void between destinations", on Wednesday brought what it described as its "First Class Commuter experience" to Sydney’s Martin Place.

From 7am to 7pm the telco had a replica six-metre train carriage installed in Martin Place, providing commuters with a chance to "chill ahead of, or after, a big day at the office".

The promotional stunt, according to Telstra, allows city workers to enjoy an unexpected stop on their daily commute, by "immersing themselves in the latest and most anticipated Foxtel Now shows, while being waited on hand and foot".

Spouts the telco: "Customers making the most of this premium break will also be able to get up close and personal with some of their favourite TV characters, including Jon Snow and Daenerys Targaryen from Game of Thrones, Jamie Fraser from Outlander and a zombie from The Walking Dead."

“With the streaming revolution well underway, Aussies are more invested in entertainment than ever before,” says Michele Garra, executive director, Telstra Media Group. “With Foxtel Now available to Telstra mobile customers, we are supercharging entertainment on-the-go to make Australia’s favourite shows infinitely more accessible.”

“Telstra’s First-Class Commuter experience is showcasing the next generation of the daily commute.”

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Peter Dinham

Peter Dinham is a co-founder of iTWire and a 35-year veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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