Home Mobile devices Mobility Is the iPhone Optus sells different from what others sell?
Is the iPhone Optus sells different from what others sell? Pixabay

ANALYSIS Is the iPhone that Optus is selling in any way different from the one that Telstra, or for that matter Vodafone, is putting on sale? One doubts there is any deviation in the models, all being designed in Cupertino and manufactured in China.

The question arises in the light of Optus deciding last week to highlight the fact that it had obtained the services of Hollywood actor and director Cuba Gooding Jr to direct an ad featuring the new iPhone models.

Gooding was involved in Optus' iPhone advertising in 2017 too.

Such advertising appears to be the equivalent of having the head of Toyota drive a particular model in order to demonstrate it to customers – in the hope that that would be more of a selling factor than having an ordinary mechanic drive the model for a demo.

Or it could be that Optus has decided to undertake what must be an expensive exercise — Gooding is not exactly a Hollywood unknown — because the company fears that the names Apple and iPhone alone are not enough to drive sales.

Two recent articles run by iTWire have pointed to the fact that iPhone sales could indeed be on the wane.

In one case, the mobile comparison site WhistleOut claimed that the higher prices set for iPhone models released this year may be stifling sales in Australia.

And in a second story, a Goldman Sachs analyst warned that iPhone sales were seen to be slowing in China, with a 15% decline year-on-year.

So does Optus have any fears about slowing iPhone sales? Is that why it chose to splash out on Gooding again, in order to try and differentiate its iPhones from the rest of the bunch? Did Gooding's involvement last year result in a big sales spike?

The best way to find out was to go to the source. iTWire asked Optus about this yesterday and gave the telco about eight hours to respond. Alas, the company has not responded.


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Sam Varghese

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Sam Varghese has been writing for iTWire since 2006, a year after the sitecame into existence. For nearly a decade thereafter, he wrote mostly about free and open source software, based on his own use of this genre of software. Since May 2016, he has been writing across many areas of technology. He has been a journalist for nearly 40 years in India (Indian Express and Deccan Herald), the UAE (Khaleej Times) and Australia (Daily Commercial News (now defunct) and The Age). His personal blog is titled Irregular Expression.


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