Wednesday, 30 October 2019 10:48

Watchguard appoints Soft Solutions for NZ market distribution

By
Watchguard CEO Mark Sinclair Watchguard CEO Mark Sinclair

Network security solutions vendor Watchguard Technologies has appointed Soft Solutions as its distributor to support expansion of its New Zealand channel.

Watchguard says the new appointment will enable it to rapidly expand its channel reseller footprint and help to accelerate overall business growth to meet the growing demand for network security and intelligence solutions and services among SMB and distributed enterprises.

The agreement will see Soft Solutions distribute WatchGuard’s entire range of network security, W-Fi and multifactor authentication products.

Mark Sinclair, ANZ Regional Director, WatchGuard Technologies, said, “Soft Solutions’ appointment forms a key element of our New Zealand channel strategy to expand and build upon an existing base of technically sound resellers to support the strong sales growth of our range of security solutions.

”We selected Soft Solutions on the basis of its specialist security focus, technical expertise and range of managed services which provide customers and resellers with an array of technical support. We’re looking forward to working with Soft Solutions to enhance a quality channel of resellers to service the fast growing small to medium-sized business security market opportunity."

Jason Gass, Sales Manager, Soft Solutions, said, “The WatchGuard product line fits perfectly with our existing portfolio of security solutions and value added services. It offers our reseller partners the opportunity to invest in building and supporting a burgeoning business that fulfils a real and present need and offers a chance to retain robust margins.

“Indeed, we had been looking for some time for a company and product solution set such as WatchGuard to complement our existing security solutions portfolio and were impressed with both the product set, including its breadth of features such as multi-factor authentication and single sign-on, and the company’s overall commitment to the New Zealand market. It’s a brand which customers can rely on to evolve in line with their own business growth.

“At the same time, we’ll be able to enhance our managed services business by integrating WatchGuard within our overall offering. We’re excited to work with a brand of the calibre which WatchGuard brand delivers to resellers, including its reliability, visionary roadmap and strong partner retention rate. We look forward to building a mutually successful business in the years ahead.”

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Peter Dinham is a co-founder of iTWire and a 35-year veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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