Tuesday, 12 November 2019 11:40

Uber launches customer loyalty program

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Uber Australia has launched a customer loyalty program to reward people for riding with the ride share company and dining through Uber Eats.

The loyalty program - Uber Rewards - is designed to ensure riders and Uber Eats customers on the Uber platform are rewarded for their loyalty to the ride sharing company and will be free and available at scale for Uber customers inside their app across Australia by early 2020. The first members are able to sign up this week.

Under the program customers can earn points at home or overseas on rides with Uber and orders with Uber Eats, earning one point for every eligible dollar spent.

Dom Taylor, Head of Strategy and Operations, Uber Australia and New Zealand said, “Uber Rewards is the first of its kind offering in our region and just the third market globally”.

“While being first is nice, it is more important to be the most valuable so we’ve spent a lot of time building a platform that will provide tangible value on day one.”

“Looking back on the first ten months of 2019 a key milestone for our local team was the introduction of Uber Pro. Our loyalty program for driver-partners ensured more rewards on and off the road for Aussie drivers.

“While this was a leading innovation as the first to market rideshare rewards offering in Australia, it remains a leading platform because we’re committed to treating our driver-partners like VIPs – every day of the week.

“To complement that, and to ensure riders and Uber Eats customers on the platform also feel like VIPs, I’m delighted to announce the arrival of Uber Rewards in Australia.”

Taylor said Uber’s foundational chosen rewards will let members pick one of the following three benefits:

  • 15 percent off orders with Uber Eats over a three day window
  • 15 percent off rides with Uber over a three day period
  • A $10 donation to Paralympics Australia in the countdown to the Tokyo 2020 Paralympic Games.

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Peter Dinham

Peter Dinham is a co-founder of iTWire and a 35-year veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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