Wednesday, 07 October 2015 11:54

Toyota selects BigCommerce for Online Stores business

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Toyota has selected ecommerce provider BigCommerce to power its business and consumer merchandise sales in Australia.

“We wanted an easy-to-use platform that gave us the reporting and analytics capabilities to dive into and most efficiently operate our merchandise business,” said Kim Foster, niche sponsorship coordinator for Toyota.

 “The platform’s functionality is robust, and has allowed us to focus on marketing, rather than maintaining the site. Bigcommerce has already shown that it has the capabilities to grow with us, no matter how much or how quickly the business scales.”

Foster said that after spending 30 years exclusively distributing merchandise through two regional locations, Toyota selected Bigcommerce Enterprse to expand the distribution of its merchandise across more than 250 dealerships throughout Australia, as well as directly to consumers.

The company plans to make ecommerce a strong part of its overall retail strategy, and aims to bring merchandise operations completely online within the coming years.

Bigcommerce says the newly launched online store for Toyota comes as an increasing number of large, once offline-only brands expand their offerings to deliver the integrated shopping experience customers demand.

Bigcommerce cites a report by eMarketer that Australian ecommerce sales are predicted to exceed $10 billion in 2015, continuing to outpace the growth rate of brick-and-mortar retail sales, providing retailers new opportunities to rapidly deploy new capabilities and better serve local and international customers.

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Peter Dinham

Peter Dinham is a co-founder of iTWire and a 35-year veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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