Wednesday, 07 October 2015 11:54

Toyota selects BigCommerce for Online Stores business


Toyota has selected ecommerce provider BigCommerce to power its business and consumer merchandise sales in Australia.

“We wanted an easy-to-use platform that gave us the reporting and analytics capabilities to dive into and most efficiently operate our merchandise business,” said Kim Foster, niche sponsorship coordinator for Toyota.

 “The platform’s functionality is robust, and has allowed us to focus on marketing, rather than maintaining the site. Bigcommerce has already shown that it has the capabilities to grow with us, no matter how much or how quickly the business scales.”

Foster said that after spending 30 years exclusively distributing merchandise through two regional locations, Toyota selected Bigcommerce Enterprse to expand the distribution of its merchandise across more than 250 dealerships throughout Australia, as well as directly to consumers.

The company plans to make ecommerce a strong part of its overall retail strategy, and aims to bring merchandise operations completely online within the coming years.

Bigcommerce says the newly launched online store for Toyota comes as an increasing number of large, once offline-only brands expand their offerings to deliver the integrated shopping experience customers demand.

Bigcommerce cites a report by eMarketer that Australian ecommerce sales are predicted to exceed $10 billion in 2015, continuing to outpace the growth rate of brick-and-mortar retail sales, providing retailers new opportunities to rapidly deploy new capabilities and better serve local and international customers.


As part of our Lead Machine Methodology we will help you get more leads, more customers and more business. Let us help you develop your digital marketing campaign

Digital Marketing is ideal in these tough times and it can replace face to face marketing with person to person marketing via the phone conference calls and webinars

Significant opportunity pipelines can be developed and continually topped up with the help of Digital Marketing so that deals can be made and deals can be closed

- Newsletter adverts in dynamic GIF slideshow formats

- News site adverts from small to large sizes also as dynamic GIF slideshow formats

- Guest Editorial - get your message out there and put your CEO in the spotlight

- Promotional News and Content - displayed on the homepage and all pages

- Leverage our proven event promotion methodology - The Lead Machine gets you leads

Contact Andrew our digital campaign designer on 0412 390 000 or via email



Security requirements such as confidentiality, integrity and authentication have become mandatory in most industries.

Data encryption methods previously used only by military and intelligence services have become common practice in all data transfer networks across all platforms, in all industries where information is sensitive and vital (financial and government institutions, critical infrastructure, data centres, and service providers).

Get the full details on Layer-1 encryption solutions straight from PacketLight’s optical networks experts.

This white paper titled, “When 1% of the Light Equals 100% of the Information” is a must read for anyone within the fiber optics, cybersecurity or related industry sectors.

To access click Download here.


Peter Dinham

Peter Dinham is a co-founder of iTWire and a 35-year veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).



Recent Comments