Datacom, according to Longhaus, "represents the traditional managed services market that is successfully transitioning to cloud provider," and Longhaus refers to Emantra's offer as "Microsoft-as-a-Service," noting that it is "now connected to federal government fibre to AGIMO standards."
Longhaus' rising star award also went to relatively unknown Area9 based in Darwin. According to Longhaus "This is one to watch...[Area9] that has grown quickly as a direct result of the anticipation of the NBN rollout. With the arrival of dual network providers the business is now rapidly expanding. Area9 has a predominant Northern Australia focus (Northern Territory, Northern WA and Northern Qld) however could potentially deliver footprint capability into SE Asia."
To arrive at these rankings, Longhaus says that its analysts identified 175 companies globally that offered cloud services to Australian firms. Further research refined the list to 70 providers of which 50 qualified for evaluation and 45 made the final cut. These were then ranked based on "a rigorous 90+ question RFP process, individual vendor briefings, client references, evaluations and final rankings."
Lead author of the report and senior research director at Longhaus, Scott Stewart, identified three key trends: the rise of the Cloud API (Application Programming Interfaces) economy in its own right: Business-as-a-Service; and "a whole new market where pure-play IaaS providers such as Amazon are enabling a massive pool of non-cloud professional services companies including KPMG, Accenture and Deloitte to now deliver cloud services."
This, he said, "will add a completely new dimension to the category and place market-leader challenges on the incumbents. It means 'watch out IBM, Wipro, Fujitsu, CSC and others, your competitive landscape is rapidly shifting ground."'
He gave as an example of business as a service: "Where an airline pays their cloud provider on a per-suitcase processed through the entire baggage handling system," saying: "This is game-changing and takes the challenge of consumption-based pricing to a whole new level."
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