SW Sponsored Content Left 3 160x1200

SW Sponsored Content Right 3 160x1200

SW Sponsored Top Banner 3 705x108

Friday, 20 March 2009 03:15

Software Cringe is Alive and Well

A few years ago, Australian software companies were bemoaning the fact that they could sell anywhere in the world, except Australia.  Seems nothing has changed.

There have been plenty of reports that were critical of the attitude of Australian organisations, particularly governments, to purchasing Australian-made software.  Particularly Australian ERP software.  It seems that there is a knee-jerk reaction to reject Australian software as it obviously can’t be any good.  Unfortunately, the only people expressing these opinions are in Australia – the rest of the world is clamouring to buy the products.

That those very-same governments are quick to trumpet the successes of such organisations is ever-so-much more galling.

At a recent gathering of IT Journalists on the Gold Coast, David Jackman (Managing Director of Pronto Software – a mid-tier developer of Enterprise Software Solutions) took time to comment on a similar cause for concern.

When asked by ITWire whether the company suffers from "cultural cringe," Jackman was quick to agree that it was still a strong impediment to sales in Australia, here paraphrasing conversations he’s had with potential customers: "they’d say 'Yes, we believe your product is actually a fantastic product and we believe you can do it on-time and on-budget but we’re going to buy the other product because it looks better on my resume.' " 

Jackman goes on to add: "If you look at the life of a CIO, quite often they move too quickly.  CIOs have got to be more loyal to their employer rather than their career and actually be a contender to be the CEO of their company.  That means they’ve got to see the business as a life-long business, rather than the technology so they can move up the food-chain.  That is a challenge to us, the CIO ... on their personal agenda sometimes can be a pain to get past."

In other words, in his experience, Jackman says he is fighting against the CIO (and the CIO’s resume) to try to get past better-known but potentially inferior products.

Subscribe to ITWIRE UPDATE Newsletter here

Now’s the Time for 400G Migration

The optical fibre community is anxiously awaiting the benefits that 400G capacity per wavelength will bring to existing and future fibre optic networks.

Nearly every business wants to leverage the latest in digital offerings to remain competitive in their respective markets and to provide support for fast and ever-increasing demands for data capacity. 400G is the answer.

Initial challenges are associated with supporting such project and upgrades to fulfil the promise of higher-capacity transport.

The foundation of optical networking infrastructure includes coherent optical transceivers and digital signal processing (DSP), mux/demux, ROADM, and optical amplifiers, all of which must be able to support 400G capacity.

With today’s proprietary power-hungry and high cost transceivers and DSP, how is migration to 400G networks going to be a viable option?

PacketLight's next-generation standardised solutions may be the answer. Click below to read the full article.


WEBINAR PROMOTION ON ITWIRE: It's all about webinars

These days our customers Advertising & Marketing campaigns are mainly focussed on webinars.

If you wish to promote a Webinar we recommend at least a 2 week campaign prior to your event.

The iTWire campaign will include extensive adverts on our News Site itwire.com and prominent Newsletter promotion https://www.itwire.com/itwire-update.html and Promotional News & Editorial.

This coupled with the new capabilities 5G brings opens up huge opportunities for both network operators and enterprise organisations.

We have a Webinar Business Booster Pack and other supportive programs.

We look forward to discussing your campaign goals with you.


David Heath

David Heath has had a long and varied career in the IT industry having worked as a Pre-sales Network Engineer (remember Novell NetWare?), General Manager of IT&T for the TV Shopping Network, as a Technical manager in the Biometrics industry, and as a Technical Trainer and Instructional Designer in the industrial control sector. In all aspects, security has been a driving focus. Throughout his career, David has sought to inform and educate people and has done that through his writings and in more formal educational environments.

Share News tips for the iTWire Journalists? Your tip will be anonymous




Guest Opinion

Guest Interviews

Guest Reviews

Guest Research

Guest Research & Case Studies

Channel News