The study reveals that the rapid growth will be driven by retailers seeking sustainable business models in the wake of the COVID-19 pandemic, but that the pandemic’s impact is only an acceleration of a long-term decline in the fortunes of traditional retail.
Juniper says that smart checkout technologies provide much simpler user experiences by removing traditional checkouts, embracing what it calls a ‘just walk out’ approach.
The report found that, while the growth in adoption is dramatic, innovation will be limited to the convenience segment, where product lines are simpler and implementation costs are lower.
“These roll-outs will also be limited to larger retail chains that can afford the significant investment costs involved,” Juniper says.
The new research - Digital Retail Technologies: Adoption, Implementation & Strategy 2020-2025 - found that the use of AI, including smart checkout systems and chatbots, will be critical in ensuring that retailers can deliver a compelling omnichannel experience to consumers.
And the research found that the drive for efficiency will lead to investments of over $23 billion by retailers in AI by 2025, up from just over $5 billion in 2020.
“To compete with eCommerce disruptors who heavily rely on AI, traditional retailers must adopt AI rapidly to boost efficiency,” said research co-author Nick Maynard.
“If they fail to do so, they will face a highly commoditised retail market with an outmoded, uncompetitive business model,” Maynard said.
The research also found that the use of RFID for tracking is essential to enabling analytics use within the retail supply chain, and as retailers need ever greater efficiency, analytics is crucial, but it is only as good as the data it is based on.
“This need for standardised data for analysis will propel RFID’s deployment; driving RFID shipments for retail to over 32 billion in 2025, from 9 billion in 2020,” Juniper Research concludes.