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Friday, 04 November 2011 12:50

Sitecore expansion continues apace


Web content management company, Sitecore, has significantly strengthened its position in the Asia and European markets in the wake of rapid growth over recent months.

Sitecore CEO, Michael Seifert, says the company is continuing its historic high growth in revenue and profits, with the company's solutions now deployed globally by more than 2,500 customers and power 32,000 websites.

Seifert said the Sitecore Group revenue was up over 50 percent in its fiscal 2010/2011 year, compared to the prior fiscal year, while profit (EBITDA) increased by over 30 percent as the strong financial performance continued along with an ongoing 'significant investment in and strengthening of the organisation.'  Employee headcount increased by over 40 percent.

'We are experiencing a dramatic shift from what we know today as stand-alone technology for Web content creation and management to a platform for e-commerce, marketing automation and analytics,' Seifert said.

'It requires more than a CMS to manage customer communications on the new Internet and drive business success. Our customers and partners have been very enthusiastic about the accelerated pace of results our Web platform brings to sales and marketing initiatives. It's beyond anything they have worked with previously to intelligently guide customer conversations across all interactions and channels.'

Sitecore has expanded its global reach to include several countries, and Seifert said a full-scale entry into the Japanese market last year has been developing strongly, with a leading Japanese media outlet, MSN Sankei Photo, adopting the company's cloud solution to power its photo publishing and sharing site.

'In Germany, business is gaining momentum on the back of the strong recovery of the economy of this vital country. Furthermore, Sitecore has added a presence in China, Poland and Singapore,' Seifert said.

'Additional offices were opened in Canada and the United States, providing training, sales support and partner and account teams and Sitecore professionals are now on the ground in 50 countries, working with more than 700 certified partners and 4,500 certified developers worldwide.'

According to Seifert, increasingly Sitecore's products and solutions are retained by some of the world's strongest brands, including Carnival Cruise Lines, Comcast, Heineken, Nestlé, Royal Dutch Gazelle, Royal Navy, TOP-TOY, Visa Europe and Verizon.

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Peter Dinham

Peter Dinham - an iTWire treasure is a mentor and coach who volunteers also a writer and much valued founding partner of iTWire. He is a veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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