Salesforce.com has delivered the Apex platform and programming language it promised last year.
The Winter '07 release of Salesforce includes Apex, which allows the creation of programs which run on the Salesforce.com servers. These programs can be designed to meet organisations' specific requirements, or offered to a wider audience on the same on-demand basis as Salesforce itself.
"The arrival of Apex heralds a new era in which all application categories will be available on demand," said chairman and CEO Marc Benioff. "By making the Apex platform and programming language available, salesforce.com is enabling the ecosystem to lead the way for the next level of innovation in on demand. Every developer can use Apex today to start building the future."
According to the company, the Apex platform (formerly AppExchange) is designed to protect other customers from any ill effects if one user's program request a massive amount of data, gets into an infinite loops or otherwise tries to consume an excessive amount of resources.
Apex includes a Web Services API and a messaging feature that allows external systems to be notified of events occurring within Salesforce, such as the creation of a new customer.
Salesforce.com describes Apex Code as "the world’s first on-demand programming language." In some ways it resembles SQL, but with a Java-like syntax. It is available immediately as a developer preview, and in beta form to Salesforce customers generally later this year.
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