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Wednesday, 09 September 2020 10:47

RedEye teams up with IBM, Shell in Oren marketplace

Michael McGee, RedEye Chief Commercial Officer Michael McGee, RedEye Chief Commercial Officer

Brisbane-based digital engineering SaaS provider RedEye has joined forces with the IBM and Shell-developed Oren Marketplace, as a founding solution provider on the platform.

Oren - launched in June and developed by IBM and Shell - is claimed as the world's first B2B online platform to connect innovative companies offering more than 50 cutting-edge technology solutions to mining and industrial leaders.

Shell and IBM developed Oren in response to what they saw as a need in the mining industry for digital transformation.

“Oren is a real game changer for RedEye. Scaling globally and doing so efficiently and sustainably as a growth company based in Australia is a primary goal for us, but it's also a challenge,” said Michael McGee, Chief Commercial Officer for RedEye.

“The Oren Marketplace has already delivered benefits in the first few months of operation, particularly allowing us to connect with partners in new territories a lot quicker than might have otherwise been possible.”

Carol Chen, VP, Global Marketing Lubricants, Shell said: “Our vision is for Oren to serve as the ‘go-to’ innovation platform for mining companies that want to drive digital transformation at scale.”

“Shell and IBM developed Oren off the back of interviews with more than 350 mining customers from around the world to gain a deeper understanding of their pain points experienced and how they could benefit from digital innovations to help solve frictions encountered across their value chains. Oren helps identify a company’s underlying pain points and offer solutions to address this pain quickly. Oren lists innovative solutions like Redeye to address customer needs in operations, sustainability, safety, production, and beyond.”

“Digital transformation offers many benefits to the mining and industrial industries,” McGee said.

“Australian companies in these sectors should be taking a look at Oren and finding out about the opportunities to tap into world-leading technology and solutions to help along that journey.”

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Peter Dinham

Peter Dinham - retired and is a "volunteer" writer for iTWire. He is a veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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