Thursday, 17 May 2018 12:22

Qualtrics, IBM team up in strategic partnership

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Customer experience solutions vendor Qualtrics has forged a strategic partnership with IBM, which it says is aimed at transforming the employee experience.

Qualtrics says it is partnering with IBM to transition clients using IBM Kenexa Employee Voice, Survey Advantage, and Survey Enterprise solutions to the Qualtrics Experience Management Platform “which transforms employees into ambassadors, customers into fanatics, brands into religions, and products into obsessions”.

Through the partnership, IBM Kenexa World Norms benchmarks will be running on the Qualtrics XM Platform. The World Norms benchmarks are an industry standard knowledge dataset that consolidates 900 survey projects with more than 20 million respondents across 217 countries in more than 120 languages.

“The combination of IBM’s talent management portfolio, datasets, and IBM Watson, with Qualtrics’ leading XM Platform, will offer clients a winning combination unlike anything ever seen in the employee experience marketplace,” said John Torrey, chief corporate development officer at Qualtrics.

“This partnership will accelerate the innovation curve in employee experience as both organisations apply their technology and expertise to help tackle major issues of today’s experience economy.”

“We are excited to enter into a partnership with Qualtrics to continue to accelerate the pace of innovation for IBM Kenexa clients’ talent management programs,” said Bob Schultz, general manager of IBM Watson Talent and Collaboration Solutions.

“With this new relationship, our customers will experience the Qualtrics XM Platform coupled with IBM Watson to help their teams improve the over-arching employee experience at their companies.”

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Peter Dinham

Peter Dinham is a co-founder of iTWire and a 35-year veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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