Tuesday, 21 October 2014 05:07

PC market recovering – sort of

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Asia Pacific PC shipments are up on the quarter but down on the year. So the news is good or bad, depending on your perspective.

Market research company IDC's preliminary results for the last quarter show that the Asia Pacific (excluding Japan) PC market increased 8%from last quarter and declined 5% year-on-year in the third quarter of 2014 to reach 26.6 million units,

This was higher than IDC's initial forecasts, helped by higher-than-expected shipments in the consumer space in the two biggest markets - China and India. In India, positive consumer sentiment after the recent elections resulted in high retail sales, while vendors in China pushed volumes in spite of poor margins. ASEAN was a mixed bag with Indonesia, Malaysia, and Thailand experiencing double-digit annual declines, while other countries like Vietnam did well.

“Migration from Windows XP helped boost commercial PC spending earlier this year,” says Handoko Andi, IDC’s research manager for client devices. “But in recent quarters, we have seen Microsoft add a lot to the entry-level segment by launching the ‘Windows 8.1 with Bing’ program, which helped consumers buy licensed PCs in many countries in the region.”

Amongst hardware suppliers, Lenovo retained the top spot with high sequential double-digit growth in most of the markets in the region including China and India. In China, the vendor pushed volumes whereas in India, healthy consumer demand added to its growth.

 

Asia Pacific (ex. Japan) PC Shipments by Vendor
3Q14 (Preliminary) vs 2Q14 and 3Q13

Rank

Vendor

3Q14

Market Share

2Q14

Market Share

3Q13

Market Share

Year-on-Year Unit Growth

1

Lenovo

27.4%

26.5%

24.6%

5.8%

2

Dell

11.1%

10.4%

10.0%

6.2%

3

HP

10.1%

10.3%

11.5%

-16.1%

4

Acer

7.7%

7.5%

8.3%

-11.2%

4

ASUS

7.7%

6.7%

6.4%

13.3%

 

Others

36.0%

38.6%

39.2%

-13.2%

 

Total

100.0%

100.0%

100.0%

-5.1%

Source: IDC, Oct 2014

 Dell retained the second spot backed by strong entry-level growth in some key emerging markets like India and Vietnam. Asus came close to its Taiwanese rival Acer. The vendors had good runs in markets like Philippines, Vietnam, Thailand, and Taiwan due to their entry-level notebooks.

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Graeme Philipson

Graeme Philipson is senior associate editor at iTWire. He is one of Australia’s longest serving and most experienced IT journalists. He is author of the only definitive history of the Australian IT industry, ‘A Vision Splendid: The History of Australian Computing.’

He has been in the high tech industry for more than 30 years, most of that time as a market researcher, analyst and journalist. He was founding editor of MIS magazine, and is a former editor of Computerworld Australia. He was a research director for Gartner Asia Pacific and research manager for the Yankee Group Australia. He was a long time weekly IT columnist in The Age and The Sydney Morning Herald, and is a recipient of the Kester Award for lifetime achievement in IT journalism.

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