Tuesday, 29 September 2015 13:28

Panasonic expands Toughbook range, appoints new marketing man

By
Stuart Buxton,Panasonic Stuart Buxton,Panasonic

Panasonic has appointed former Electronic Arts senior manager, Stuart Buxton, as Senior Product Marketing Manager for its Toughbook range of products.

Buxton, who was Business Manager for greater China and South East Asia at Electronic Arts, takes up the role as Panasonic announced expansion of its rugged Toughbook lineup.  With 15-years experience in sales and marketing, Buxton also held senor marketing positions with Dell Australia.

Marc Amelung, Group Manager, Toughbook, at Panasonic said that in his new role, Buxton will work closely with industry partners as the Toughbook range is extended into new tablet, hybrid and handheld categories.

“Our strong channel and expanding product portfolio of rugged solutions for mobile workers is seeing us push into new markets. Stuart’s industry expertise will be key in further building the momentum of the solid growth we’re experiencing for the Toughbook brand in Australia.”

Previous Toughbook Product Marketing Manager Jason Lee has been appointed to the newly created position of National Manager Marketing for the Panasonic Business Systems Group.

Lee will drive marketing strategy for the company’s B2B technologies and solutions, reporting to Jason Coleman, Business Systems Group Director and Country Head.

The expansion of its Toughbook lineup sees Panasonic introduce new semi-rugged CF-54 Windows Toughbook, billed as one of the thinnest and lightest semi-rugged laptops available, and the “durable and highly configurable” FZ-B2 Android Toughpad tablet, designed to stand up to challenging environments.

Buxton said the Toughbook CF-54 is the “ideal tool for mobile workers in sectors from government to field service, utilities and sales.”

“Users who are involved in areas such as repairs and maintenance and spend time on the road as well as behind a desk, need durability and reliability beyond that offered by a standard laptop.

“When customers want to drive workforce automation in tough environments such as logistics and warehousing, the Toughpad FZ-B2 is highly portable and configurable with a fully-rugged dust and water resistant design.”

On the expanded range of Toughbooks, Buxton said, “The business that is ready for the future is a mobile one. With the widest rugged lineup in the industry, including fully-rugged and semi-rugged PCs and tablets powered by both Windows and Android, the Toughbook family can be tailored to meet the needs of any mobile worker, in any business, in any industry.”

The new models are available from authorised Panasonic Toughbook distributors and resellers, and for more information click here.

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Peter Dinham

Peter Dinham - retired and is a "volunteer" writer for iTWire. He is a veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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