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Wednesday, 19 March 2014 20:08

Optus, SingTel launch UCaaS for APAC market

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Optus and parent company SingTel have combined to launch a Unified-Communications-as-a-Service (UCaaS) incorporating a hosted suite of collaboration products that includes voice, video, messaging and presence for enterprise customers in Asia-Pacific.

John Paitaridis, Managing Director Optus Business, says the UCaaS release combines SingTel’s expertise in the areas of cloud, mobility, voice and fixed data network services into the delivery of a single service offering.

Paitaridis said the CCaaS solution is designed to meet customers’ demand for rich functionality “that can improve interactions with their customers, by bringing additional channels such as web chat and email engagement into the mix.”

“With CCaaS, customers can confidently shift their current contact centre services across to an enterprise-grade, hosted model that removes the need for significant up-front infrastructure spend. A ‘pay-per-agent-per-month’ billing structure also helps customers maintain a predictable expense base, enabling operational agility within their business.”

According to Paitaridis, with 89% of Australians now using smartphones and 56% using tablets, the combined UCaaS and CCaaS solutions deliver a “specialised Mobile Unified Communications Client to support this increasingly mobile workforce.”

In what Paitaridis describes as a “first for an Australian telecommunications provider” Optus Business also announced the launch today of Contact-Centre-as-a-Service (CCaaS) leveraging Cisco’s hosted collaboration technology platform.

UCaaS and CCaaS have been built over the Optus Evolve IP network, which Paitardis says eliminates the integration complexity for customers who want seamless services inclusive of their voice and data carriage. “Both solutions are backed by the enterprise-grade security and reliability of a tier one regional carrier.”

“Designed to deliver productivity, cost and efficiency benefits for organisations, UCaaS is ideal for companies looking to shift from traditional PABX systems to a hosted, consumption-based unified communications.”

Paitaridis said UCaaS is also hosted in diverse, world-class data centres in the Asia-Pacific, and is delivered through Asia’s “leading Multi-Protocol Label Switching (MPLS) network to provide a robust and resilient service.”

“The future of enterprise communications is in the convergence of fixed, mobile and cloud technologies. The launch of UCaaS enables Australian and Asia-based enterprises to communicate and collaborate in a secure and cost-effective way across the Asia-Pacific region.

“UCaaS empowers an enterprise’s workforce with a wide range of communications and collaboration tools on-the-go, and can enhance information sharing and organisational capability to better access market opportunities and develop a competitive edge.”

Ken Boal, Vice President, Cisco ANZ, said, “We’re proud to partner with Optus Business and SingTel to deliver benefits to customers through the launch of hosted collaboration services. For businesses with a regional footprint or those looking to expand into Asia, Optus Business can work with them to build the capability of rolling the service out across multiple locations via the SingTel network, reducing complexity and increasing speed to market.”

Services delivered on the UCaaS platform include:

•    Enterprise telephony

•    Voicemail and unified messaging

•    Chat/instant messaging

•    Presence to quickly locate and connect with contacts

•    Video-enabled collaboration

•    Mobility

•    Audio and web conferencing options.


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Peter Dinham

Peter Dinham - an iTWire treasure is a mentor and coach who volunteers also a writer and much valued founding partner of iTWire. He is a veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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