Sunday, 29 April 2012 16:10

Optus 'giving away' broadband to mobile, phone users

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With great fanfare, Optus today launched what it says is a 'revolutionary' new offer for Australian consumers, giving away for the first time, 50GB of free home broadband to its customers who sign up for its mobile and other telephone plans.

The bundling of a range of mobile and home telephone plans with the free monthly 50GB broadband offer is available from today and applies to consumers who sign up for Optus'  $89 Timeless Mobile Plan for 24 months, the $59.95 Home Advantage Plan, and to businesses when they sign up to the $89 Business Timeless Plan.

Optus' operations director of fixed, Anthony Shiner says the Home Advantage plan, including the 50GB of free broadband per month, combines unlimited standard local, national and 13/1300 calls with no additional line rental, and that businesses can use their Optus mobiles to run 'operations on-the-go' with unlimited standard national voice calls to Australian fixed lines and mobiles and unlimited standard national texts when signing up to the Business Timeless Plan. 'Along with 2GB of included mobile data or emails and browsing through BlackBerry, 50GB of free fixed broadband will help businesses communicate with customers.'

Shiner says the bundled offers of phone services with free broadband is 'ground-breaking' and represents 'fantastic value for Australians, making it even easier and cheaper for new and existing customers to stay connected at home, on-the-go and in the office.'

'Optus revolutionised the fixed broadband market in 2007 with Australia's first 'yes' Fusion home broadband bundle. Today we take this a step further driving mobile lead convergence by giving our customers free fixed broadband as included value for the first time.

'Optus has a long history of delivering high value products and services and 50GB of free home broadband per month with mobile or home phone plans is a radical move for us and the industry,' Shiner claimed.

Shiner says Optus recently 're-evaluated' its brand and products to ensure it continued to provide Australians with 'superior choice and competition when it comes to telecommunications,' and he indicated more initiatives would follow over the coming months.


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Peter Dinham

Peter Dinham - retired and is a "volunteer" writer for iTWire. He is a veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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