Monday, 17 September 2018 23:34

Ooyala to support Interoperable Master Format

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US-based, Telstra-owned video software and services company Ooyala has announced it will provide extended support for the Interoperable Master Format with its flexible and configurable content supply chain optimisation, Flex Media Platform.

The Format automates tasks, simplifies workflows and speeds up the time-to-market for content creators and distributors and, according to Ooyala, with support for this Format, customers of its Flex Media Platform content owners can significantly reduce the costs and improve the efficiency of their multi-version, multi-platform distribution needs.

The Format is a file-delivery standard created by the Society of Motion Picture and Television Engineers that reduces the number of different versions of a video file required for distribution to viewers in different markets and on different platforms.

And prior to the Format being used, thousands of different versions of a widely distributed motion picture — reflecting various combinations of subtitles, metadata, audio, formatting and other features — would be required to support multiple-market-segment distribution.

Ooyala says that the efficiencies offered by the Format — increasingly embraced by major studios and SVOD services — have been estimated to achieve savings of 25% or more in storage and “versioning” costs.

“Ooyala is precisely aligned with the Format's goals, helping content creators and distributors streamline their operations to be more profitable,” said chief executive Jonathan Huberman.

“Unlike other technology partners, Ooyala provides end-to-end support for the Format across the entire content supply chain. And with seamless integration of existing tools into the Ooyala Flex Media Platform, we’re enabling Format strategies for companies who would otherwise lack the necessary technology. The technology community has been listening to content providers and we’re equipped to help them truly capitalise on global monetization opportunities.”

Huberman says the Ooyala Flex Media Platform will enable a Format workflow while still working with existing business-critical technologies. Among other features, the platform natively supports receipt of Interoperable Master Packages and transcodes them into renditions required for streaming to customer devices.

Ooyala says it will provide clients Format support across all stages of the content supply chain – addressing a range of requirements from asset management through processing, distribution and digital playout.

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Peter Dinham is a co-founder of iTWire and a 35-year veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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