The Format automates tasks, simplifies workflows and speeds up the time-to-market for content creators and distributors and, according to Ooyala, with support for this Format, customers of its Flex Media Platform content owners can significantly reduce the costs and improve the efficiency of their multi-version, multi-platform distribution needs.
The Format is a file-delivery standard created by the Society of Motion Picture and Television Engineers that reduces the number of different versions of a video file required for distribution to viewers in different markets and on different platforms.
And prior to the Format being used, thousands of different versions of a widely distributed motion picture — reflecting various combinations of subtitles, metadata, audio, formatting and other features — would be required to support multiple-market-segment distribution.
“Ooyala is precisely aligned with the Format's goals, helping content creators and distributors streamline their operations to be more profitable,” said chief executive Jonathan Huberman.
“Unlike other technology partners, Ooyala provides end-to-end support for the Format across the entire content supply chain. And with seamless integration of existing tools into the Ooyala Flex Media Platform, we’re enabling Format strategies for companies who would otherwise lack the necessary technology. The technology community has been listening to content providers and we’re equipped to help them truly capitalise on global monetization opportunities.”
Huberman says the Ooyala Flex Media Platform will enable a Format workflow while still working with existing business-critical technologies. Among other features, the platform natively supports receipt of Interoperable Master Packages and transcodes them into renditions required for streaming to customer devices.
Ooyala says it will provide clients Format support across all stages of the content supply chain – addressing a range of requirements from asset management through processing, distribution and digital playout.