Wednesday, 27 June 2018 11:08

Ooyala releases new capabilities, features for video platform

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Ooyala releases new capabilities, features for video platform Image courtesy of Stuart Miles at FreeDigitalPhotos.net

Telstra’s US-based subsidiary Ooyala has added new capabilities and features to the OoyalaLive application on its Flex Media Platform, including updates to its digital video playout solutions.

Ooyala says the digital video playout solution now enables the Flex Media Platform to support VR360 content and “exhilarating immersive experiences for viewers are now possible including live streaming with OoyalaLIVE, VOD content with OoyalaADAPT and playback support on all major platform and devices leveraging the OoyalaPLAY video player”.

The open and extensible Ooyala Flex Media Platform is designed to allow media companies to better optimise the content supply chain with customisable workflows, seamless integration of third party tools and a common data set across the entire video operation.

“We are at the forefront of our industry, recently providing the workflow infrastructure for the VR360 experiences of the 2018 Winter Olympics as well as high quality and low bandwidth HEVC streaming solutions,” said Jonathan Huberman, chief executive, Ooyala.

“Providing the best live video experience is a major part of our mission, and we’re leveraging best-of-breed Ooyala Flex Media Platform solutions to realise that objective for our customers.”

The new features in OoyalaLive include:

  • Multi-audio: The ability to deliver multiple audio streams in a single player, enabling multiple language tracks, additional audio commentary, or even audio description for the visually impaired, both for live streaming and VOD content.
  • HEVC Streaming: The addition of High Efficiency Video Coding, also known as H.265 and MPEG-H Part 2, offers approximately 30% bitrate and bandwidth savings, enabling users to reduce bandwidth costs or deliver higher quality for the same bitrate – and making 4K delivery a reality for more consumers.
  • VR360 Support: Ooyala’s Digital Video Playout solution supports the ability to stream, upload, store and play VR360 content, offering viewers an immersive experience, live and VOD, in both monoscopic and stereoscopic formats.
  • Enhanced Live Clipping: Building on OoyalaLIVE’s existing capabilities users can now open live streams in OoyalaMAM to clip up VOD assets and highlights during live events, with timed markers and rich metadata. Leveraging the Ooyala Flex Media Platform, it is now easier than ever to automate syndication workflows for VOD assets, orchestrating distribution to multiple platforms with a single button-click, saving manual steps and reaching eyeballs faster.
  • Server-Side Ad Insertion: Support for Google DoubleClick for Publishers (DFP) brings monetisation opportunities to DFP subscribers. SCTE-35 markers are now supported providing frame-accurate and unique, per-user localised frame-accurate ad insertion.

Ooyala says the latest Digital Video Playout updates follow a combination of late 2017 updates, including real-time monitoring, improved support, and back-up systems and scheduling tools, collectively offering content providers a 99.95% uptime for their video streams.

And according to Ooyala the integrated Digital Video Playout solution has been designed with a focus on “ease of use to help broadcasters and other TV and video content providers, operators and online media publishers reach and monetise their audiences with high-quality and highly reliable live streams" – providing all the advantages of its video platform, including content management, analytics, monetisation, publishing and player management for channels, events and live-to-VOD recordings.

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Peter Dinham

Peter Dinham is a co-founder of iTWire and a 35-year veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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