Wednesday, 14 December 2016 21:06

Ooyala launches new applications for its Flex media logistics platform

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US-based Telstra subsidiary and video platform provider, Ooyala, has launched new versions of its media asset management (MAM) and Reviewer applications for its media logistics platform, Flex.

Ooyala is promoting its new solutions as making it easier for broadcasters, publishers and media companies to manage, review and approve video assets while automating steps in the workflow, and capturing the associated data in the management phase of video production.

Ooyala co-founder and senior vice-president of products and solutions, Belsasar Lepe, says both applications are highly configurable, “taking advantage of the powerful workflowcapabilities of Ooyala Flex”.

Ooyala says that with a modular approach, the applications can be used separately or together, but when deployed together, customers benefit from enhanced collaboration andefficiencies “not found in traditional offerings on the market”, allowing creative teams to focus only on the tasks that add value and creativity to productions.

“The MAM and Reviewer applications introduce more functionality, collaboration and automation into video production workflows for our customers,” said Lepe.

“As workflows migrate towards IP, solutions like Ooyala Flex and media logistics help connect siloed teams and disparate systems for a more unified and data-driven approach to content creation.”

According to program vice-president for content and digital media Technologies of IDC, Melissa Webster, “There’s an urgency to scale production without scaling costs in the industry today.”

“In order to meet the demands of consumers and distribution constituents, production teams require collaborative systems that streamline processes like approvals and quality control,especially when producing multiple versions of the same asset for global or multi-platform distribution.

“In the new digital world of broadcast, systems that bring visibility, structure, control, efficiency and connect currently siloed teams will save time, costs and, ultimately, driveup revenue.”

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Peter Dinham

Peter Dinham is a co-founder of iTWire and a 35-year veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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