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Monday, 20 September 2010 12:02

NBN OSS/BSS hopeful Clarity in line for IT export award

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Powerlan's (ASX: PWR) OSS/BSS subsidiary Clarity has been selected as a finalist in the NSW Premier's Export Awards 2010 for Export Achievement in the ICT category along with Atlassian, Customware, Ideas International, Integrated Research and Stoneglass Industries.

Recognition in the premier's awards, and beyond that the National Export Awards, could help Clarity with its goal of breaking into the domestic market, a goal which has eluded it despite considerable success overseas.

In particular it has set its sights on becoming the OSS/BSS for the National Broadband Network. According to Powerlan, "With over 35 telecom customers worldwide, Clarity solutions currently help service providers around the world manage over 250 million subscribers."

NBN Co CEO Mike Quigley in his first press briefing last September said that NBN Co would likely go for a single OSS vendor. In February this year the company issued a call for expressions of interest for OSS/BSS.

In July Clarity hired former Alcatel Australia executive, Frank Zeichner, as account director, to, as he put it "win the NBN Co OSS business for Clarity."

He told iTWire at the time that 95 percent of the Clarity's revenues came from overseas telcos and that, until recently, it had only two active Australian customers, AAPT and Western Power. It had, however just signed Telstra's New Zealand subsidiary, TelstraClear as a customer.

Since its inception, more than 90 percent of Clarity's sales have been to the export market, taking Australian telecommunications technology overseas to countries on several continents, including Bulgaria, India, Indonesia, Ireland, Malaysia, New Zealand, the Philippines, Sri-Lanka, South Korea, Taiwan, Thailand, the UK and the USA.

Clarity has six offices around the world to develop and respond to export sales, with its main headquarters in Sydney. Clarity also works with a network of international partners to help build relationships, market and implement its solutions as well as provide local support.

The Premier's NSW Export Awards is an annual program which aims to recognise excellence in the export of goods and services by NSW business. The Awards are conducted by the Australian Institute of Export in conjunction with Industry and Investment NSW.

The winners of the 2010 NSW Export Awards will be announced on 28th October 2010 at a ceremony in Sydney. The winners will progress as national finalists to the 48th Australian Export Awards and compete against all national finalists from other states and territories for the prime minister's Australian Exporter of the Year in each of the 12 categories. These winners will be announced at an event in Sydney on 17 November.

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